Internet brand development is a relatively straight forward and logical process. It starts with creating and increasing an online awareness of you or what it is you represent. In most cases, the purpose for this is to help you stand apart from your competitors thereby increase your marketing effectiveness. Here are the 3 simple steps…
Local SEO is a highly effective form of local online marketing. It allows you to promote your business to your local customers whenever they need it. Local SEO uses Google and business directories and yellow pages. Millions of users daily check these directories to find out the local businesses in their area. Local SEO is…
Practically every newspaper in the United States is facing a crisis right now – paid print subscribers are bailing left and right, classified ad revenue is a thing of the past, and it’s proving harder than anyone thought possible to effectively make money from online advertising. The truth is that in a world where information…
Yesterday, while walking to the gym by my house I saw an interesting site. 2 small kids (maybe 8 years old) were sitting on the corner of my street with a lemonade stand. I found it amusing. I remember doing stuff like that when I was a kid. Actually, I sold poems that I wrote…
Your online “brand” is important because it differentiates you from all your competitors by defining your online presence. It is multifaceted as it allows your products or services stand out and be seen so consumers can identify and choose your product. Your “Brand” should convey the look, feeling, taste, sound and quality of what you…
If you have a local fitness, health or wellness business, be sure to get involved in community events. This is a great way to increase awareness, win customers, build strong bonds, create long-term loyalty, and build a better community all at the same time! There is no substitute for interacting with potential customers face-to-face. As…