flat design? What is it anyway?
Flat design is a design approach that develops minimalistic two-dimensional (flat) graphical illustrations for mobile and web platforms.
It takes off any unnecessary styling, and other aspects of your site design that creates an illusion of three dimensions ‒ from textures, gradients, to drop shadows, which are becoming very dated.
Ideally, it’s all about creating both sober and lively colours, crisp, sharp shapes, and flexible scalable illustrations.
Flat Design, the benefits of it.
Faster for the Developers
The flat design embraces minimalism. Therefore, it eliminates any time utilizing visual tasks like developing and combining background textures, and other complex graphical assets on web pages.
Moreover, it focuses on simple design interfaces. Flat designs can be efficiently optimized across different devices, from desktop to mobile.
Therefore, the whole launching process becomes simpler and creates a faster web development process.
Reduces Website Load time
It’s a no brainer that a slow loading site/app will be bothering for users, not to mention harmful for SEO. Most of the visitors will bounce away from your website and move on to your competitors.
If cutting down the content is not possible, and you still have to keep your site fast, you either chose low resolutions graphics and images or select a flat design which is a more obvious choice.
Flat designs tend to load faster compared to sites that use heavy graphics and images. Without the serif fonts, gradients, and other properties, the elements of flat design are smaller in size and tend to load faster compared to those with big file sizes.
Google does it. When it changed its logo to a sans-serif font to reduce the size of its logo, it dramatically decreased its site loading time.
A fast loading site affects your bottom line because it boosts your conversions and revenues in the long run. It provides excellent user experience and improves your rankings on search engines.
Flat designs are more inclined to bold, contrasting colours, prominent texts, and minimal visual distractions. As a result, it emphasizes the text and the CTAs.
This type of design also uses colour, bold typography, and whitespace so that the focus is the most vital information on the page.
Flexibility To Any Platform
Today in the digital age, individuals are accessing the internet in all sorts of devices ‒ such as smartphones, tablets, laptops, to desktops.
Flat design is useful because it’s aesthetically pleasing, yet functional at the same time as it adjusts itself to accommodate the various screen sizes.
The reason why flat designs are so flexible is that it uses a lot of white space and huge, clear buttons. Therefore, when viewed at a much smaller device, it still appears to be clear.
It uses scalable vector graphics (SVG) that could be easily resized by browsers — thus making them more efficient for mobile devices.
It reduces browser performance issues with minimal features that required resizing for mobile use. Think of the ability to view a flat design in a smaller screen, than with a site that has a lot of visual distractions.
Positive Impact on SEO
Website SEO ranking depends on how it appears on the search results. When a website is on the top of the search results, it increases the chance that new customers will find it, many variables go together when it comes to calculating a site’s ranking.
One of the most crucial elements is site speed, faster sites will always have higher rankings. Therefore, if you use fewer and smaller images, it will take a shorter time for your site to load.
So generally, since flat designs have a shorter loading time, there’s also a high chance that there it will have a higher SEO ranking.
Aside from that, several other factors such as mobile responsiveness, a minimalist interface, and quick loading graphics enhance your brand image in the eyes of web crawlers.
Keep in mind that most search engines tend to value websites that provide excellent user experience, and reward them with higher rankings.
Fewer Technical Issues
Flat design can reduce the most common website technical issues. Since it needs fewer images to design, then it requires a less complicated coding.
As a result, your website will have faster loading times.
Flat design is that it integrates aesthetics with functionality to have a user-friendly site that performs well on search engines while creating a remarkable user experience.
Flat designs are tailored to meet the need of most businesses and brands to create a significant user experience. It also has many benefits to offer decreased page load time, SEO advantage, flexibility and more.
Today, a lot of industry giants are incorporating a flat design to their site and tapping to its benefits. So if these benefits make sense for your business, then maybe it’s high time branding your website or app with a flat design.