22 February 2021

Psychology, Social Media and Digital Marketing

Understanding the role of social media in the psychology of your business

It is bizarre to think that technology and psychology are so closely related when you look at the behavior of your target market. Social media, although it is still a baby in terms of businesses adopting it, cannot be denied as a crucial part of your company’s digital marketing strategy. Social networks like Facebook and Twitter have become such an enormous part of the global society that the psychology of human relationships and behavior has changed and it’s important that you take a psychological approach when you put together your social media strategy so that it reaches our ever evolving global society.


Don’t think of your social network reaching out to your entire market; think of it as a chance to show each individual they are acknowledged. The Internet has become a reflection for society’s new online identity and it has become difficult to differentiate the individual from the masses. People don’t like to get lost in the crowd so make sure that each person you interact with feels acknowledged.

People like to be a part of a group

Sounds contradictory right? Well psychology is complex and so is your market; something that you should never forget! While your individual wants to be acknowledged for what they do online, they also are there in the first place because they want to be a part of a social network. Pay attention to this and make the individual feel acknowledged and the larger group feel exclusive. When the Internet is so flushed with media, it is important to create divisions. The appeal to interact with your company will increase if you look after their security both as a person and as a group.

Emotive/personal touch content

Your potential customer and your current customer need to be engaged. If the content within your digital marketing efforts does not engage with the first interaction, the chance of that person coming back for more is nil. Think about who your target market is, look at how they use social media and decide what their behavior means. Listen to your market before you ask them to listen to you.

Reward your client

Let your client know they are doing something great by being a part of your business. Signal them out and make them feel special eg. Use their name in a response to them on the social network you’re both using. If you let them know they are doing well in their online identity, they’ll keep coming back to keep up that interaction.


A psychological approach is the best way to understand your potential client in the world of social media and how to interact favourably. If they like you and your company it will become a case of them spreading the word in your favour. The possibility of promoting your business through digital marketing has been established. It is now important to understand how to maintain the delicate online interactions you make with your market.

Source by Nel Marie Erasmus

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