What a Buddhist Waiter in the Florida Keys Can Teach You About Your Brand
I’ve heard this from too many women: I’ve taken umpteen seminars, poured everything I’ve got into building this business and I’m still not landing clients. What gives?
You spent beaucoup bucks on the online business school course designed to help you create the business you love. Signed up for Pinterest, Facebook, Google+ trainings so you can master the art of social media. You hired a web designer to craft a website that will shine like a beacon, drawing clients to you like stargazers at a meteor shower.
And what happened?
You had every intention of creating a sustainable flow of great clients, which is why you invested so much of yourself and your resources in your business.
And when client attraction and retention isn’t happening, it feels… sucky. Like you did something wrong. Or didn’t do something. You think, “Maybe my clients don’t like me/my products and services/my website.”
If this feels familiar, you don’t have a client attraction problem – you have a branding problem.
Enter the Buddhist business coach
After a wonderful day of snorkeling in the Florida Keys, I stopped for dinner at a marina restaurant with an incredible sunset view of that gorgeous orange orb melting into the Atlantic. Dinner was delivered to our table by a nice waiter with lots of tattoos.
What really struck me was the wooden mala he wore around his wrist. A mala is a Buddhist bracelet, a meditation aid, and his was one of the most unusual I had seen. Large wooden beads in an interesting shade of green. I asked about it.
Turns out the dude is a recovering addict. Turned to Buddhism as a tool to get his life back in order and the mala, blessed by his teacher, was something he wears every day to remind him of his journey. Said he used to get pissed off by people, his reactions sending him down a destructive path. Now he sees everyone as his teacher. Nice people, difficult people, all kinds of people showing up with their stuff. They all have something to teach him.
Every customer at the restaurant is his teacher.
What that Buddhist waiter knows about your business
Every client (and prospective client) is your teacher. They will tell you everything you need to know in order to find them, engage them and attract them to your work.
Your prospective client will share what fires them up. And what keeps them up at night.
You can learn where they hang out. The language they speak, the dance steps they like to do.
You can’t engage and attract someone unless you’re engaging and attractive.
Seems so simple, but so many business owners miss this critical point.
Good branding is [client] attractive
When you take the time to understand your prospective client, you can craft your business brand in a way that resonates with your target market. You’ll find your work attracts more attention, your programs and services will see increased enrollment and that bank account that was stressed building your business can now enjoy deposits.