Why Podcasting Can Be Better Than Other Forms Of Marketing
Are you familiar with the online marketing strategy of podcasting? This is something that is truly revolutionary, and using it in your business will prove to be something that is worthwhile. You don’t want to give up on this strategy especially if you’ve never tried it before. If you’re currently stuck on a few social marketing strategies that aren’t producing for you, then now is the time that you consider using podcasting in your business.
I’m confident that you’ve probably heard of podcasting, and you’ve probably thought that YouTube would be a better idea for marketing on. But this isn’t necessarily true. There are some people who get better results from lower level traffic sites than the results that they get from YouTube.
I want you to know that if YouTube isn’t producing for you, don’t automatically assume that other sites that don’t get much traffic as YouTube won’t for you – because this isn’t necessarily true. This is how a lot of people feel when they don’t experience the immediate traffic that they were hoping to see from YouTube.
But don’t let it get your hopes down. Podcasting can be something that can boost your sales and profits. But you need to know how to even make a podcast before you get started with it. To get started, you will need a few simple things that will help you to get started with this traffic strategy.
You need a microphone, an audio recording device or software on your computer, an MP3 editing device (like Audacity), and YOUR own voice. Never resort to a “text to speech” software that sounds like a robot. This is something that you will definitely want to avoid.
I’ve used some in the past just to test the quality, and they all fell short of my expectations. However, there was one really good software that I bought called “Natural Reader”. You will want to purchase “voices” from their site when you buy the software. This is the closest that I’ve found to an actual human voice speaking – but it still needs some work. But using your own voice should your number 1 option anyway.
When it comes down to the length of your podcasts, strive to keep them all over 10 minutes. You will find that 10 minutes goes by really fast when you’re speaking off the top of your head. If you don’t like to write and then translate via your voice, then just speak naturally. All your listeners want is the information, so just deliver it to them. Just make sure that you’re clear and coherent.
These are the things that you need to do if you want a profitable business and lifestyle that you can rely on for years to come. Incorporate a lot of different marketing strategies, and definitely include podcasts as one of your social marketing strategies also. It fits in this category. And be proactive with it. You don’t have much time to waste everyday. It’s either you want to make your business a success or you don’t. So keep this in mind today.
Good luck with using podcasts to market your website today.