New devices are being launched every now and then, thanks to ever-growing technology. The evolution of new devices certainly has made the life of an individual a lot easier and convenient, but it has brought many challenges for businesses. Today businesses are not only trying to catch up with the online world but also with…
The time when job seekers relied solely on the newspaper for job ads has passed and now jobs are often found through online sources such as job boards. The obvious benefit is the ability to find jobs on any given day or time of the week, along with information about potential employers. What job seekers…
There is a small difference between a marketing agency and a digital marketing agency. A digital marketing agency handles the marketing aspect of a business, but in the digital world. They still offer many of the same services. Web Design A good company will have a team of graphic designers and web developers that are…
Every day, it is an arrival of some new smartphone or the other. It is futile to discuss that the world has now become overtly mobile and that there are more smartphones in some developing countries than the toilets. The obvious corollary to this huge mobile revolution is – mobile application development. There are two…
Introduction of the Internet has cut off the geographical boundaries and has changed the entire concept of conducting businesses. To rule in the world of the Internet, it is vital to make your business visible to the clients. So, in today’s competitive era developing a website is not the end of the task. Businesses need…
This is Article five of six in a series of lessons for small business marketers from Malcolm Gladwell’s Blink. Wow, what a great chapter for marketers Chapter Five in Blink is. This quote on p. 160 outlines the thoughts a great marketer (Louis Cheskin) had on packaging: “Cheskin was convinced that when people give an…
Cross platform mobile application development is a welcome respite for developers that find it hard to manage sizable teams for each of the mobile development verticals. Moreover, developing an application using this much-in-demand platform is a profitable affair as it helps in popularizing the product among a larger section of potential users. The lines below…