Online Branding

A Website That Attracts Millions! Here’s How to Build It

So far, websites have become an inseparable part of businesses and organisations. Building a website is pretty much a handy job if you have an efficient website development agency at your end. They are the ones to settle for a reliable framework that will go perfectly with your goals, particular business type and the online…

SEO Is Dead, Again

SEO is Dead? “The sky is falling!” screamed Chicken Little. Except it isn’t just one Chicken Little but a massive mob of them, all declaring that SEO is dead. It’s 2015 and don’t let the hype of give you the woe as me attitude. Are you hear this all year-long: A. Google has figured it…

5 Aspects to Focus on When Designing a Website

Navigation There are two things a website navigation can do. One, it can let potential clients read over a website with less difficulty. Or two, it forces potential clients to close the website because they get frustrated with it due to bad user interface. A developer can easily get carried away trying to create the…

Sensorial Branding – The Future of Brand Building

“People spend money when and where they feel good”– Walt Disney Most brands & products are now interchangeable. This sad statement emanates from one of the fathers of marketing, Philip Kotler. For a brand to be identified, recognized and understood in its values is the core of every strategy, the nagging issue of every marketing…

Preventing Your Brand From Getting Hijacked

Brand names are known as ‘Trade Marks’ and the names of enterprises are known as ‘Trade Names’. Awareness In order to prevent one’s logo, brand name/mark etc. from being misused by another, it is essential to be aware of the existence of such misuse in different areas and jurisdictions. An owner should not sleep over…

Promote Your Brand Using YouTube

Technology has provided the greatest opportunities to even the smallest businesses. Tremendous success has occurred for individuals who capitalize on this new wave of advancement. This includes smart phones, tablets, e-book readers, streaming devices, and, oh yeah, the PC which started it all. Internet video is increasingly becoming more and more popular. YouTube videos appear…

How’s Your Online Presence?

Working for a client recently required me to visit the websites of more than thirty firms of varying sizes. In the process, I was shocked to discover that the vast majority of these websites (easily 85%) were… how do I say this nicely… seriously outdated, did not present a professional image of the firm and…

Brand Launch Services Play A Key Role In Successful Launching Of Brands

Brand launching is a relative term and has a lot to do when you measure the success story of a company. However, it is easy to botch up this planning and it may not be easy to predict where things have gone wrong. For instance, you cannot allow the brand name to become a string…

Be Consistent When Branding

Developing a brand for your business is an important step in becoming a successful entrepreneur. It is particularly important for an online business owner because of the vast amount of competition and how everything is judged on a visual basis before anything else. When someone comes across your website, your ads, your blog posts, social…