“The future of advertising is the Internet” – Bill Gates Considered amongst the smartest men alive, Bill Gates couldn’t have put things more distinctly. Digital Marketing has taken the field of marketing itself in a direction many didn’t see coming some time ago. The ubiquity of internet devices and social media connectivity has made this…
A startup business lacks big budgets for advertising purposes. On the other hand, they don’t have the resources as well. Hence, these businesses find it difficult to compete against the big boys in the industry. In fact, a startup has only big ideas and hard work to compete with the big businesses in the niche….
As we are heading forward, technology has taken over a seemingly command on almost everything in the modern world. Where our dependency lies upon the very technology, it is hard to imagine a life without it. Now, as the way technology has recently adopted a face of digitalization, it has suddenly started looking like a…
Digital marketing speaks more about a win-win situation for you and your customers. It works ways beyond TV ads and billboards that come under traditional marketing. With 80% of individuals surfing online simply to gather information, the services are gaining popularity. So, here are some benefits you can reap through online marketing. Connect with customers…
Digital marketing has evolved in a way that no one could have anticipated a mere few years back. As such, there are no real rules to follow in digital marketing. The reason why this is true is because digital marketing in itself is very fast. Trends change in a matter of hours instead of months…
As a business owner or entrepreneur, managing a business is always challenging, requires a lot of focus, planning and managing of various work aspects, you even don’t plan for. In such situations, as a business manager or owner, it is imperative that you take certain crucial decisions of work that you plan to manage, delegate,…
A brand always looks for an end-to-end, holistic marketing approach that can help in its overall growth and expansion. With more and more creative agencies coming up in the market, entrepreneurs look forward to target mass audience and engage them with their brand. However, this involves a lot of business cost. This is why web…
When you first get started trying to make money online, you dive head first into a world of SEO, list building, blogging, networking, and affiliate marketing – and soon you find what works best for you, and you proceed to devour the information presented. The one thing ‘they’ constantly shout at you though is how…
Running a business in this era is a challenging job. The advent of the internet and technology has taken the modern business to a threshold where competition is high, and the techniques of promoting business are digital in nature. I am a digital marketing expert and has been observing the changing patterns of the industry…
For digital marketing to be effective, you need a clearly-defined campaign strategy. As a small business owner in the Gold Coast, limited budgets additionally emphasize the need for strategic decisions. Online marketing strategies differ from business to business. Every business needs its own distinct and specific strategy that is best suited for its industry or…