Branding

Branding, I Finally Get it – Whohoo

Four months ago if someone had said the word Branding to me, my first thoughts would have been of a cattle round-up, and I’m not even a country gal. After listening to videos done by two of the top entrepreneuars, Mike Dillard, and Jonathan Budd, I finally get it. For us baby-boomers, do you remember:…

The Use of a Branding Iron: 5 Factors That You Need to Consider

Branding is an inexpensive and practical method to mark all types of materials except glass and metal. Branding iron serves a variety of purposes. For instance, it’s used on different types of woodcrafts, such as timber and fine furniture for advertising a trademark, manufacturer and craftsmen’s work. Besides, it’s used for the identification of tools…

3 Tips to Use a Branding Iron the Right Way

Craftsman brand their work for identification purposes. In this article, we are going to give you a few tips on how to use a branding iron. First of all, it’s important to note that the use of a branding iron is pretty simple. All you need to do is heat it up and press it…

5 Things a Business Owner Must Know About Using Branding to Create a Marketing Strategy That Works

Stop wasting your marketing budget! We’ve all done it – set up a new social media account or shelled out on new flyers without really thinking about how that marketing activity is going to fit into a wider plan. Then we wonder why it doesn’t work. The thing is, if you’re creating marketing communications and…

Benefits Of Branding Your Personal Umbrella

When it comes to umbrellas, there are a lot of things that we should put into consideration when it comes to branding. The large space on an umbrella is one of the reasons why it is possible to create anything you desire on it. For people with small businesses, one of the easiest means of…

The Benefits of Non-Profit Branding

To the uninitiated, branding is synonymous to the image of a logo. Yet, branding is much more than a logo. What then, is branding? “Branding is endowing products and services with the power of a brand” (Kotler & Keller, 2015). One can clearly tell from this definition that branding is much more than a logo,…

The Tagline – A Hidden Gem in the Branding Toolbox

Despite the emerging importance of brand image and identity in the professional and small to mid-sized business sectors, a golden opportunity may still be sitting in your branding toolbox collecting dust. The tagline. What’s a tagline? A short descriptive phrase, often accompanying your logo, which communicates the personality associated with your professional practice. An original…

The Importance of Consistency in Branding for Daycare Businesses

Before your begin planning for your marketing campaign, you need to first evaluate the impression that your customer and prospects have of your daycare. Does it come about as well managed, reliable and successful? Do the customers and prospects receive a consistent message each time or is the message different each time a new marketing…

Why It’s Becoming So Important To Create a Memorable Branding Experience Resulting in Brand Loyalty

The concept of brand and brand marketing is still the same as it always has been: Get someone to like you, encourage them to buy your stuff and then persuade them to keep buying more of your stuff. The most prevalent factors in achieving brand loyalty have always revolved around the simple things such as…

The PEARL of Personal Branding!

You might have heard ” peacock danced fantabulous in jungle”, but you might be believing “until I see something happening in front of me, can not believe it”. Got an idea what am I talking about? Yes! You are right, if you have got something in you, and no one knows it, in today’s world…