Branding

Networking And Branding

Branding is not a new concept in the business or entertainment sectors. Companies create branding strategies to reach out to their customers, improve their image within their industries. This goes the same for entertainers and celebrities worldwide. Networking should be no different. Savvy networkers can use branding as a mechanism to expand their efforts, become…

Personal Branding – 4 Key Points to Remember

As the name suggests, personal branding refers to the practice of applying branding to an individual. It is a unique way of evoking trust and loyalty within the customers. By undertaking efforts in the online and offline realms, one may implement this marketing strategy for enhancing visibility, attracting traffic, and generating revenue for the organization….

Increase Branding and Traffic With Infographics

While there is no denying that words are an exceedingly powerful tool in creating a brand or driving relevant traffic to your site, they are but a piece in the overall marketing equation. Why does your brain crave infographics? As humans, we are very visual creatures. And in today’s society of online A.D.D., marketers need…

Artist Branding in the Music Business

Music branding has become more and more popular as a topic amongst not only the hierarchy of the music industry but the average artist and independent companies. Artists are slowly beginning to realise the power of their own name and how they can generate not only another revenue stream, but an even more significant financial…

How To Use Social Media For Personal Branding and Reputation

If you are completely new to the social media arena and you just poke around on Facebook for fun right now, it’s time to get a crash course in branding yourself as someone to trust and someone to hire. In this day and age, thinking about your mission and vision for your brand is just…

The Importance of Your Personal Branding and Domain Name

In our modern society, people are beginning to place their trust more in people than in a company, group or corporation, which is to say that the power of influence is returning to the individual-to you-and is no longer monopolised by the big groups. In a few years from now, it is not so farfetched…

Personal Branding – Improve Your Google-Ability

Have you ever typed your name into Google? When you do, is it really you that comes up? It’s quickly becoming a well-known fact that HR personnel and hiring managers at many companies will type job applicants’ names into Google before deciding who to interview. What comes up when your name is fed to Google…

Use of Videos For Corporate Branding

Corporate branding using videos is currently one of the most popular and effective methods both online and offline. Video marketing has proven a successful and economical tool for building awareness and image of a brand. Short informative videos executed perfectly capture the attention of viewers and bring in excellent response in a way no other…

Personal Branding and Your Success

Personal Branding or self-branding is the process by which you differentiate yourself and career in your respective market place. It is basically the way you market yourself to the World creating an impression of what other people think of you. In branding yourself you need to be distinctive and memorable. Know that you have control…

BigLaw: A Long Investor In The Branding Market

The BigLaw Brand In our age of competition and connectedness, law firms face an unprecedented challenge of branding, and BigLaw – the world’s biggest and most successful law firms – tend to play the long game. For BigLaw to “win”, it must continue to enhance its business brand in order to attract and retain its…