Branding

BigLaw: A Long Investor In The Branding Market

The BigLaw Brand In our age of competition and connectedness, law firms face an unprecedented challenge of branding, and BigLaw – the world’s biggest and most successful law firms – tend to play the long game. For BigLaw to “win”, it must continue to enhance its business brand in order to attract and retain its…

The Importance of Consistent Branding

Its becoming increasing common for your customers to evaluate, and make, buying decisions online. Just look at your own buying habits – how often have you reviewed the competition before even walking into a store (if you even go into a store and not buy online!). This is exactly why branding is more important than…

Tips On Branding Your YouTube Channel

YouTube is the best option if you are thinking about leveraging social media marketing in order to grow your business. With its 1.3 billion users, YouTube is hailed as the second most searching website on the internet. Offering you the opportunity to expand your audience significantly and drive organic traffic to your website. YouTube was…

Importance of Branding for E-Commerce Businesses

E-commerce businesses are becoming a reliable way to buy products online. Branding plays a direct role in improving chances of e-commerce business success. An increasing number of global customers are switching to e-commerce sites to purchase everything from groceries to apparel, and electronics to lifestyle products. The e-commerce industry has completely transformed the way in…

Social Network for Branding Your Business

No matter whether you’re a designer, a blogger, or an entrepreneur who wants to sell something – you’ll definitely want to get people hear about you. Obviously, this is the number one reason why you should make your brand visible online. Your power of convincing your target audience to connect with you is actually a…

Banners, Online Advertising, and Branding

Banner advertising can be controversial. For some time now we have been told that banners are a thing of the past. Well, fortunately there are plenty to be seen around wherever you go on the net. It would be a dull place without them. What Are They Doing To Banners? From time to time we…

The Three Elements of Online Newspaper Branding

Practically every newspaper in the United States is facing a crisis right now – paid print subscribers are bailing left and right, classified ad revenue is a thing of the past, and it’s proving harder than anyone thought possible to effectively make money from online advertising. The truth is that in a world where information…

The Definition of Online Personal Branding and How it Can Help You

Personal Branding is the art of attracting and keeping more opportunities by actively shaping public perception. You can control the way you’re perceived by the community you serve. Oprah, Tiger, Madonna – they realized early that talent alone would not take them to the top of their fields. So they created and promoted unique Personal…

What IKEA Can Teach Us About Online Branding

I love IKEA. No, I’m not a big fan of the Swedish meatballs, and I don’t particularly care for putting furniture together. But the store is way cool. I wish there was one closer to where I live, but getting there is a day trip. When I lived in Los Angeles, we’d go to the…

Top 4 Online Branding Tips – Be An Authority In Your Niche

With so many websites and people online, you really need to stand out when you have an online business. Having a brand for your website or company will definitely set you apart from all the faceless marketers online. Today, I want to share with you my top four branding tips, so that you can be…