Marketing

5 Ways All Online Businesses Can Benefit From Local Marketing

Even if you have an international business, there are many ways that you can benefit from locally based marketing. Local marketing can also be a key to catapulting you to global markets if you know what you’re doing and why you’re doing it. 1. Vastly Improves Your Search Engine Rankings Location-based marketing helps you get…

Impact of Branding on the Marketing Mix

The impact of branding on the marketing mix is seen in every aspect of our society. The ability for consumers to identify with your brand and associate it with a product is a powerful tool in marketing. The more you are recognized, the more you will be thought of when the needs for your products…

Tales From the Online Marketing Crypt 9: Why Cheap Websites Are More Expensive Than You Think

Tales from the Online Marketing Crypt – Vol. 9 Your Website May Be Under-Performing Because It’s Underpaid During one of my usual jaunts on Facebook, I came across a post where someone was making the argument to invest properly in a website, and they listed all the reasons to do so. Heck, I could have…

9 Website Design and Marketing Tips to Improve Your Local Business

The top 9 local search engine marketing tip series intends to help business owners better reach a local demographic using web sites and tools on the Internet. If you do not have a well coded website, get one. Then, use these local search engine optimization tips along with other research because this article alone will…

Three Ways to Brand Yourself in Network Marketing Online

You have signed on the dotted line and are now a part of a huge multi-level marketing company. Then they give you all the tools and sales paraphernalia at those Saturday morning network marketing meetings. Guess what? Every other distributor in your company has those same exact tools as you do. What do you do…

5 Key Elements of a Local Marketing Strategy

The one thing to remember about local marketing is that you don’t have to have a local business to use local marketing strategies. With the right local marketing strategy, you can get more customers, increase engagement, and make more sales. 1. Know How to Segment Your Audience Best Even when you know who your basic…

Tales From the Online Marketing Crypt 8 – The Inconvenient Side Effect of the Shop Local Movement

What Local B2C Businesses Need to Focus on to Stay Open Since COVID-19 barged in on our lives, there’s been a lot of rallying on social media about the #ShopLocal movement. I’ve been on that cheerleading team too-what about you? But when push comes to shove, are you REALLY shopping local or just supporting from…

The Case for Positioning Versus Branding – Online Marketing

How do Brand and Position co-exist? Have you ever considered the difference in the two words and their impact on the success of your company and its product offerings? These and other online business ideas support these articles. Marketing campaigns that don’t have the expected impact can be traced to a misunderstanding of market dynamics…

3 Little-Known Internet Marketing Secrets For Using Local Business to Do Research For Your Site

You can use these Internet marketing secrets to use local businesses to get research help on how to create your own website. Let’s say someone is interested in a website on how to start and own a dog groomer. If he wants to interview them just to learn the business, I would just tell him to…

Marketing to Seniors Online – The Addition of Free Classified Ads For the Senior Community

With the senior population growing, many businesses from small to large have started to focus their marketing campaigns at mature consumers. This is a smart move, especially considering that these senior citizens are nothing like that of earlier times. Present day has shown us that the senior market is full of many different wants and…