online branding

Flaunt Your Differences and Reap the Small Business Rewards

Remember in junior high school when you wanted to be like all the other kids, especially the popular ones. You may have done everything you could to be just like them because being different meant potentially being ostracized. Fast forward to adulthood. If you want to stand out as a small business owner you need…

A Method of Branding That Businesses Are Forgetting About These Days

In this day and age we all know just how important a brand is. These days its even more important as you have the ability to be able to get your brand represented 24 hours a day through online media and social networking sites. Things like Twitter, Facebook, YouTube are all great ways to keep…

Impact of Branding on the Marketing Mix

The impact of branding on the marketing mix is seen in every aspect of our society. The ability for consumers to identify with your brand and associate it with a product is a powerful tool in marketing. The more you are recognized, the more you will be thought of when the needs for your products…

Tales From the Online Marketing Crypt 9: Why Cheap Websites Are More Expensive Than You Think

Tales from the Online Marketing Crypt – Vol. 9 Your Website May Be Under-Performing Because It’s Underpaid During one of my usual jaunts on Facebook, I came across a post where someone was making the argument to invest properly in a website, and they listed all the reasons to do so. Heck, I could have…

What Is Your Online Social Media Presence?

Your online presence is one of the most important ways to market your business to the world. It honestly doesn’t matter whether you have a strictly online business or a bricks and mortar business, using social media is a great way to get the word out about your business and to establish your identity online….

How Does Your Brand’s Authority Affect Search Results?

Even if your website has excellent content and is well optimized, without a brand to back it up, you’ll have a much harder time being found in search engine results pages (SERPs). Without clear brand authority, people will be unaware of the product range and will not consciously search it out. Although ranking for branded…

The Brand Story – A Tale Worth Telling

Every Business Has A Story To Tell Everybody likes a good story and why not? Stories are entertaining, instructive, engaging and above all human; they connect people to people, and businesses to customers. Stories are about communication and communication is the essence of marketing. We have at our disposal the greatest communication tool the world…

The Key Aspects of Good Brand Management

Branding is important both for effective online marketing as well as offline promotion of the product or service. Let us see how we, as consumers, identify with a particular brand. The first and foremost component of a brand is the company logo. In recent years, and especially before the age of technology took over all…

Three Ways to Brand Yourself in Network Marketing Online

You have signed on the dotted line and are now a part of a huge multi-level marketing company. Then they give you all the tools and sales paraphernalia at those Saturday morning network marketing meetings. Guess what? Every other distributor in your company has those same exact tools as you do. What do you do…