The BigLaw Brand In our age of competition and connectedness, law firms face an unprecedented challenge of branding, and BigLaw – the world’s biggest and most successful law firms – tend to play the long game. For BigLaw to “win”, it must continue to enhance its business brand in order to attract and retain its…
Since the dawn of the internet, it has become one of the most used services in the world. It connects users and companies with everything they could ever want, ranging from information about obscure topics to the latest scores in sports games. By getting seen, businesses greatly increase their chance of success and can achieve…
Whether you’re re-launching a product, starting a business, or strategizing a new digital marketing plan for next year, understanding the fundamentals of digital marketing is essential to your success. For marketers at small businesses, solo-marketers or those working for a large corporate team, digital marketing tactics will help your organization get found online by the…
Sometimes, all that is keeping you out of a c-level career is your online brand, your web presence that outlines your abilities and internet “footprint.” Other times, it is your resume. Often, it is both and that is a big deal! The question is, are those two things working for you in a positive way…
Its becoming increasing common for your customers to evaluate, and make, buying decisions online. Just look at your own buying habits – how often have you reviewed the competition before even walking into a store (if you even go into a store and not buy online!). This is exactly why branding is more important than…
Do you have a website? Is it visible on top of the Google? No, have you tried your level best, but not happy with the results? If your competitors are giving you the hard time and you want to beat them, here are a few tips that you need to implement, into your strategy to…
YouTube is the best option if you are thinking about leveraging social media marketing in order to grow your business. With its 1.3 billion users, YouTube is hailed as the second most searching website on the internet. Offering you the opportunity to expand your audience significantly and drive organic traffic to your website. YouTube was…
If one were to track the beginning and the history of internet brand marketing, he would find that this modern day phenomenon has been through a lot of changes and innovations over the years. For one, a variety of techniques have been developed to help both online and offline business owners alike in promoting their…
Brand effective marketing for any small business is important. But when you’re the trifecta of new small business, with low-budget options, new to the market, and just starting out… Your micro business development can use all the help it can get. Micro Business Branding Made Easy – Tech savvy or not, your brand spanking new…
Brand advertising is at the heart of any businesses success. It’s all too easy as a business owner to make the mistake of thinking of your brand as a logo and a color scheme along with a slogan. To the consumer (Remember them? they’re the people who keep you in business), your brand is synonymous…