Online

5 Tips That Quickly Increase Your Online Search Ranking

Do you have a website? Is it visible on top of the Google? No, have you tried your level best, but not happy with the results? If your competitors are giving you the hard time and you want to beat them, here are a few tips that you need to implement, into your strategy to…

The Benefits of Listing Your Business in an Online Local Business Directory

Nowadays, listing on the business directories is essential for any business to have an online presence. Top business listing sites can amplify your company’s reaches effectively. Directories which focus on customer reviews are very important. It shows how good/bad certain companies/organizations are. Hence people will know which one would be the best or suitable to…

How to Build Strong Brand Identity Online

We are all familiar with the importance of online brand identity. Keeping pace with the emerging web technologies, every business is striving to create a unique image. But how do you accomplish this herculean task of creating a strong online brand identity? The most important point is to know your business and what it represents….

Banners, Online Advertising, and Branding

Banner advertising can be controversial. For some time now we have been told that banners are a thing of the past. Well, fortunately there are plenty to be seen around wherever you go on the net. It would be a dull place without them. What Are They Doing To Banners? From time to time we…

How To Maximize Your Company’s Online Brand Visibility

Brand visibility and brand awareness go hand in hand. They work in sync with each other. More the visibility, more is the awareness. Being seen in a swarmed market is an acid test for many smaller businesses. By choosing and executing a few, dedicated online marketing activities that give results, you can increase online visibility…

Effective Online Brand Development – 3 Key Components

Internet brand development is a relatively straight forward and logical process. It starts with creating and increasing an online awareness of you or what it is you represent. In most cases, the purpose for this is to help you stand apart from your competitors thereby increase your marketing effectiveness. Here are the 3 simple steps…

The Three Elements of Online Newspaper Branding

Practically every newspaper in the United States is facing a crisis right now – paid print subscribers are bailing left and right, classified ad revenue is a thing of the past, and it’s proving harder than anyone thought possible to effectively make money from online advertising. The truth is that in a world where information…

A Comprehensive Guide on How to Define Your Brand Online

Your online “brand” is important because it differentiates you from all your competitors by defining your online presence. It is multifaceted as it allows your products or services stand out and be seen so consumers can identify and choose your product. Your “Brand” should convey the look, feeling, taste, sound and quality of what you…

The Definition of Online Personal Branding and How it Can Help You

Personal Branding is the art of attracting and keeping more opportunities by actively shaping public perception. You can control the way you’re perceived by the community you serve. Oprah, Tiger, Madonna – they realized early that talent alone would not take them to the top of their fields. So they created and promoted unique Personal…

What IKEA Can Teach Us About Online Branding

I love IKEA. No, I’m not a big fan of the Swedish meatballs, and I don’t particularly care for putting furniture together. But the store is way cool. I wish there was one closer to where I live, but getting there is a day trip. When I lived in Los Angeles, we’d go to the…