Brand

Creating a Brand Identity As an Independent Consultant

Creating a brand identity is an important part of the process of establishing any business. A brand identity creates loyalty, inspires trust, and allows for ease of recognition of you and your services. A complete brand identity can be comprised of several segments, not all of which will be present in all circumstances. Evaluate the…

Brand Positioning Strategy

Brand positioning is an essential element of a winning branding strategy. Positioning simply refers to how your product or service is viewed in the minds of prospects and customers relative to other products or services available in your niche. The term positioning has two connotations: a vertical and a horizontal one. In terms of the…

How to Create a Powerful Corporate Brand

4 Questions to Ask When Creating a Brand for Your Small Business Whether it’s a large corporation or a small business, branding is one of the most important aspects of marketing. Your brand differentiates you from your competitors, and it tells your customers what they can expect from you. According to a Nielson survey, 59%…

Why It’s Becoming So Important To Create a Memorable Branding Experience Resulting in Brand Loyalty

The concept of brand and brand marketing is still the same as it always has been: Get someone to like you, encourage them to buy your stuff and then persuade them to keep buying more of your stuff. The most prevalent factors in achieving brand loyalty have always revolved around the simple things such as…

Why Are Brand Guidelines Necessary?

I have always thought of brands as an extension of Humans; just like us, brands have a life journey too. Every day a new brand is born and like a new-born child, it too comes with certain attributes and characteristics, which only become obvious and understandable as we come in contact with it on a…

How To Turn Your New Business Into A Successful Brand

You have started a firm which aims at selling or providing its consumers with goods, this exactly is a business. But how to know when you should start calling your business not a business anymore but a brand? Because a brand is not just a business, company or a firm simply. Rather, it is much…

Why Should I Care About a Personal Brand?

You know a lot of brands. Think of a couple. Pepsi, Audi, Nikon…you. Every brand makes you thing of particular attributes. A company leaves no stone unturned when it comes to their brand. The shape of the logo, the color of the logo, the website design, and even the users manual all carefully shape the…

What a Buddhist Waiter in the Florida Keys Can Teach You About Your Brand

I’ve heard this from too many women: I’ve taken umpteen seminars, poured everything I’ve got into building this business and I’m still not landing clients. What gives? You spent beaucoup bucks on the online business school course designed to help you create the business you love. Signed up for Pinterest, Facebook, Google+ trainings so you…

Sensorial Branding – The Future of Brand Building

“People spend money when and where they feel good”– Walt Disney Most brands & products are now interchangeable. This sad statement emanates from one of the fathers of marketing, Philip Kotler. For a brand to be identified, recognized and understood in its values is the core of every strategy, the nagging issue of every marketing…

Preventing Your Brand From Getting Hijacked

Brand names are known as ‘Trade Marks’ and the names of enterprises are known as ‘Trade Names’. Awareness In order to prevent one’s logo, brand name/mark etc. from being misused by another, it is essential to be aware of the existence of such misuse in different areas and jurisdictions. An owner should not sleep over…


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