Brand

The Brand Story – A Tale Worth Telling

Every Business Has A Story To Tell Everybody likes a good story and why not? Stories are entertaining, instructive, engaging and above all human; they connect people to people, and businesses to customers. Stories are about communication and communication is the essence of marketing. We have at our disposal the greatest communication tool the world…

The Key Aspects of Good Brand Management

Branding is important both for effective online marketing as well as offline promotion of the product or service. Let us see how we, as consumers, identify with a particular brand. The first and foremost component of a brand is the company logo. In recent years, and especially before the age of technology took over all…

Three Ways to Brand Yourself in Network Marketing Online

You have signed on the dotted line and are now a part of a huge multi-level marketing company. Then they give you all the tools and sales paraphernalia at those Saturday morning network marketing meetings. Guess what? Every other distributor in your company has those same exact tools as you do. What do you do…

Creating a Brand Identity As an Independent Consultant

Creating a brand identity is an important part of the process of establishing any business. A brand identity creates loyalty, inspires trust, and allows for ease of recognition of you and your services. A complete brand identity can be comprised of several segments, not all of which will be present in all circumstances. Evaluate the…

Brand And Product Displays For Businesses

Visibility is the key to success for any new or existing commercial entity. No matter the industry you serve, you must be able to effectively market your brand to core, niche or mass audiences. While social and mobile media integration is essential, there are still traditional ways to advertise your products and businesses across the…

Why Hiring Brand Consulting Is Important for Your Business

Brand consulting refers to a specialized professional who deals in popularizing or advertising the brands/company. These specialists are highly concerned in brand marketing including both online and physical. They usually represent their clients to the targeted community so that the positive aspects of the brands can be easily and conveniently highlighted. This kind of activity…

Market Saturation and Brand Building

Is your company brand literally saturating your target markets? Is your company literally everywhere and on the lips of your customers, competition and vendors? Does your competitor sales teams compare themselves to you in sales calls? Well having been a Founder of a Franchise Company, we had saturated our target markets and yes our competitors…

Why It’s Becoming So Important To Create a Memorable Branding Experience Resulting in Brand Loyalty

The concept of brand and brand marketing is still the same as it always has been: Get someone to like you, encourage them to buy your stuff and then persuade them to keep buying more of your stuff. The most prevalent factors in achieving brand loyalty have always revolved around the simple things such as…

Online Brand Management – 5 Benefits of Viral Videos

Viral video is simultaneously the most entertaining and the most infuriating element of online marketing. Let’s clear the air quickly: No one can promise you a viral video success. Ever. Viral videos succeed because the audience likes them and spreads them on to other people. If the audience doesn’t get it, the video doesn’t go…

How Online Communities Can Build Your Brand

When you start thinking of your customers and potential customers as a community that you want to be involved with, a lot will change in terms of your branding efforts. Branding is all about what your customers (and people who aren’t customers yet) think about you. How does seeing your logo, your content, and your…