Brand

Sensorial Branding – The Future of Brand Building

“People spend money when and where they feel good”– Walt Disney Most brands & products are now interchangeable. This sad statement emanates from one of the fathers of marketing, Philip Kotler. For a brand to be identified, recognized and understood in its values is the core of every strategy, the nagging issue of every marketing…

Preventing Your Brand From Getting Hijacked

Brand names are known as ‘Trade Marks’ and the names of enterprises are known as ‘Trade Names’. Awareness In order to prevent one’s logo, brand name/mark etc. from being misused by another, it is essential to be aware of the existence of such misuse in different areas and jurisdictions. An owner should not sleep over…

Promote Your Brand Using YouTube

Technology has provided the greatest opportunities to even the smallest businesses. Tremendous success has occurred for individuals who capitalize on this new wave of advancement. This includes smart phones, tablets, e-book readers, streaming devices, and, oh yeah, the PC which started it all. Internet video is increasingly becoming more and more popular. YouTube videos appear…

Brand Launch Services Play A Key Role In Successful Launching Of Brands

Brand launching is a relative term and has a lot to do when you measure the success story of a company. However, it is easy to botch up this planning and it may not be easy to predict where things have gone wrong. For instance, you cannot allow the brand name to become a string…

The Key Aspects of Good Brand Management

Branding is important both for effective online marketing as well as offline promotion of the product or service. Let us see how we, as consumers, identify with a particular brand. The first and foremost component of a brand is the company logo. In recent years, and especially before the age of technology took over all…

Is There Passion Behind Your Brand?

Do you create from the inside out or the outside in? That question applies as much to designing a space as it does to creating your brand because the answer to both is the same. You should build from the inside out. But, like many of our clients who make the mistake of choosing the…

What Is A Brand Building Strategy?

It is common for the new business owners to invest heavily in the design and development of their web pages and install myriad gadgets and widgets wherever possible in order to encourage the attention of their visitors. However, in most of the cases they fail to do so. The problem lies in the fact that…

The Importance of Brand Messaging for a Successful Website Redesign

I’m sure you’ve landed on someone’s website and felt like something was just… wrong; or maybe you were suddenly turned off without even knowing why. Chances are, you quickly clicked back to find a competitor’s website, where you felt more comfortable and secure. Your visitors could feel the same way if you don’t pay attention…

Why Is Good Website Content Important For Your Brand?

Any business needs a name to represent their product or service. It is this name that is recognized and perceived by customers and offers an instant recognition value. So to cut a long story short, the brand is the method for a business to connect with a customer. Subsequently, strong branding has a number of…

What Can a Brand Do For My Company Or Product?

Branding is actually part of a marketing strategy that every business should do. It establishes a vision of what you represent in the customers’ mind. A brand can even control your bottom line. For example, if you portray a poor brand, then you’ll not get many customers or sales. But if you give out a…