Brand

3 Easy Steps to Embrace Your Holiday Brand Voice During COVID-19

How to Differentiate Your Seasonal Marketing Campaign in 2020 When it comes to defining your brand it’s easy to get caught up in the visuals: the logo, the font size of the text, the imagery you want to represent your business… But defining how you’re going to speak to your customers is essential too. You…

Let a Marketing Consultancy Help You Discover Your Brand

A marketing consultancy firm can help you discover your brand and get it out to your clients and potential clients. A brand is the way you represent yourself to the public. Celebrities and large corporations work hard to brand themselves and gain recognition. But you don’t need to be a celebrity or work for a…

Developing Your School Brand

A school brand can start off as an intangible positive image that attracts the public to enrol their children there. An example is the perceived high teaching standards or an impressive list of sporting achievements. Many school administrators do not take a structured approach in developing the school brand and assume that through word of…

Your Search Engine Optimization Company – Protecting Your Time and Your Brand

A search engine optimization company can create a campaign to bring you new, targeted leads, and raise your company’s online profile, all while keeping in line with your branding strategy. However, you will find that in order to get quality results that last, significant changes will need to be made to your website, from the…

Developing Your Brand Package

Your brand package consists of the tools and resources you use to communicate your image. The key to its effective application lies in the consistent use of your image package, which includes your business name, tagline and logo. Business Name. Your business name is a highly personal choice; however, there are 2 criteria you should…

Do Your Documents Portray a Consistent Brand?

A recent Twitter tweet said: “Every document that touches a customer is marketing. Are all your documents sending the same message and properly representing your brand?” With all the attention companies give to branding, advertising and marketing, I suspect they do not pay much attention to their brand consistency across documents. Marketing literature is most…

How To Brand Yourself To Increase Trust

First of all, why would you want to brand yourself? The answer is because branding helps to build trust. Since people purchase from those they know, like, and trust, branding helps to lowers sales resistance and increases sales. When you brand yourself, your subscribers will think you are really fantastic at whatever you have branded…

Online Brand Management – The Importance of Online Brand Monitoring

Monitoring your brand online is important. You need to be able to keep track of what is being said about your brand, where links are posted and what people think of your product in order to build up and/or maintain a good reputation both online and offline. The internet is so widely used for communication,…

Social Media Marketing Optimization & Online Brand Development

Internet marketing is not as easy as we would expect it to be, especially when it comes to effective online business branding and working within a budget. In this case, you need to pay attention to every resource and detail of how you are marketing your business on the Internet. The wrong processes waste time…

Internet Presence and Personal Brand Management – Self-Googling Isn’t Just Vanity

Your Internet presence fuels any perception of your personal brand – whether you like it or not. It doesn’t matter where you fit in an organizational hierarchy either. If you can’t be found on the Internet, how can you compete with others who can? Ultimately, it’s all about having relevant Internet content reinforcing your personal…