5 Benefits of Mobile Marketing
Technological advancements have created a global market full of millions of individuals who use mobile media on a daily basis. People use these devices both for personal and business related communications.
Numerous applications are being created at an alarming rate for mobile marketing purposes and they are most often offered as an added feature or free promotional incentive by the company or individual who created it.
The primary reason mobile marketing applications are created is to sell or market products or services. However, there are other benefits as well.
The top five benefits of mobile marketing are:
1. Direct subscriptions: Most applications require that a user subscribe to the application before downloading it, providing the company with a means for collecting personal information such as a clients’ cell phone number. This information can be used for future marketing and promotional purposes. A customer lead obtained via mobile media has the potential to be much more accurate than traditional subscription methods because the download will most likely not function properly if false information is provided.
2. Cost effective mobile marketing: It is a highly cost effect means for building promotional mobile marketing customer lists. The user information is often sent directly over a mobile media device. As a result, you do not have to pay for a third party subscription service to collect the information.
3. Longer lasting customer relationships: You will begin to create an effective two way communication and trust relationship with your clients and customers. It is a well documented fact: customers who build trust relationships with particular companies tend to be loyal to those companies. Mobile media helps to facilitate long lasting client-company relationships by providing open communication between the company and its’ clients.
4. Instant mobile marketing feedback: When using mobile media,you will gain instant feedback on how well your products and services are being received by the public. It also provides a company with insight into future product developments based on popular demand and client suggestions.
5. Tracking and order control: Last but certainly not least, mobile media devices allow you to track orders and shipments. This can be done by both the customer and the company. You can benefit from this information by creating a buzz of interest in a new product or service by stating things like, “its coming, it will be here on Tuesday, I cannot wait, what about you?” Knowing that a product will be delayed beforehand is also helpful. It will provide you valuable time to create a counter effective mobile marketing strategy.
It is a becoming increasingly obvious that mobile marketing is the future of marketing.
Mobile media is getting increasing smaller by the minute and the only way to reach potential clients in the future may very well be through mobile media and applications.
Taking the world by storm this phenomenon known as mobile marketing offers instant promotions, feedback and brand popularity.
Where do we go from here?
No one knows for sure, but one thing that we do know is for certain, there has got to be an app for that.
