Website Keyword Relevance in Creating Site Structure
Keywords with their lofty scale of valor, are aptly the test of your website relevance to the web world. But these seemingly innocent icons have a lesser known stature as esteemed, as their basic role on structuring your website.
Some keyword basics
Most known for their essential role of your being found on the web, keywords are words, and phrases that are the best descriptive of your niche content. These key words interact in the structure of your page to be picked up in search engines, when someone enters the phrase/keyword or similar wording in search quires. Without keywords, your content, intent, and presentation will get lost in a multitude of web worn abandonment. Rally it up, and be found!
Branding with your keywords
Your keywords go beyond the scope of your site, and should be carried through the channels of your other contacts. Whether writing articles, posting in forums, in a blog, social networking and other scale of interaction, your keywords should be a natural branding tool of your niche. This should be natural, and not forced, or overdone. If your niche is growing apple trees, building the perfect deck, how to keep your pet healthy and happy, or as the variants are, write, and contribute, in your niche. In a natural manner, use the same keywords, and point back to your site.
Keywords to garnish higher ranking
Use your keywords in your web page titles, summaries, and body of your content, and in other relevant contributions, pointing back to your site. When you use those same specific words/phrases, with some time, you will be rewarded with higher ranking in the search engines for those keywords. Some trial and error is in order to determine their relevance, broad scope, and sheer competition. Try out free access keyword tools to expand your ideas, and examine the competition of your chosen field.
Keywords, as with the basis of your website, strive to be similar enough, but uniquely different. Reach to be profound, but not too far out of the boundaries of your intention.
