Pay-Per-Click, a Powerful Search Engine Marketing Weapon
These days a unified internet marketing presence is more of a necessity than ever before. The tools utilized by websites and search engine marketers are more complex than ever, and wildly effective. And, thankfully, they’ve never been more affordable.
Internet marketing services have streamlined search engine marketing ad pay-per-click advertising to a method that is designed for small to medium sized business. Search engines like Google, Yahoo!, and Bing, enable a small business the web marketing clout of a national competing brand; all at a fraction of the budget. Pay-per-click search engine marketing is the way to establish a web marketing presence and not get pushed around by the big national campaigns.
What is it?
Take a look at the results page when you plug a query into a search engine, like Google. Notice the shaded links at the top of the results page? Those are the “Sponsored Links.” This section is reserved for a website‘s SEM campaign to buy links that automatically leap to front page of search engine results. Your sales pitch is delivered directly to potential customers that are actively looking for the products that you are selling, based upon the keyword they choose to search with. All-in-all, a pay-per-click internet marketing strategy gives you the ability to get noticed and conserve your budget.
Concise
Part of the strength of pay-per-click, is that it trims the fat from an internet marketing presence. Using practiced, traditional copywriting methods, your company’s message is written to grab the searchers interest. When they click the ad, the searcher is directed to a special SE marketing tool called a landing page. Basically, a landing page is a single webpage that contains all the essential services of your business, including hours of operation, photos, a promotional video, and complete contact information with featured links to your business’ website proper. Everything you need to convert a sale is laid out in a well-organized, attractive manner on a landing page. But, possibly the greatest strength of landing page conversions with SEM is they’re…
Measurable.
Firstly, the Engines only charge you for the ad if a customer clicks on the link to your landing page. You could consistently get first page views and not be charged a dime. Also, when you do get follow-through landing page conversions, they are monitored and tracked by the search engines. The internet marketing service that powers your SEM campaign will make the information readily available to you so that you can change the content of the ad based on its performance, meaning you can always stay relevant and figure out what message will work best.
For a dynamic, effective, and affordable internet marketing service, invest in a pay-per-click campaign with landing page conversions. You’ll trade jabs with corporate advertising campaigns and attract a huge number of new clients in your area, don’t drop the ball on forging a web presence today.
508 Digital can provide your business with the right mix of Search Engine Marketing & Search Engine optimization. Powered by the Dallas Morning News, they are a name you can trust. Call today or visit their website at http://508digital.com
