The Definitive Social Media Post Guide For Real Estate

100 Social Media Post Ideas That Are Crushing It

Are you in charge of posting something on your company’s social media platforms and you dread it most days. What on earth are you going to post… today!

But if this your job let’s reverse that yucky feeling in your stomach each day and tap into the most effective post ideas currently on the planet and turn your day in ooooh instead of aaaagh.

While Facebook maybe losing a few followers it’s still the ‘granddaddy’ to be on. Instagram is great for a younger market and LinkedIn is gaining momentum. Decide where your buyers and sellers would hang out on, and post there.

Let’s get stuck right in.

100 Real Estate Social Media Post Ideas

Promoting You

1. What do you do – sell real estate, property manager, leasing consultant.

   This is a great time to show followers you tapping in a for sale sign, attending an auction or even a listing (but keep listings to 20% of your posts).

2. Offer a free report or guide

   Produce a suburb price report and offer it free in exchange for an email address.

3. Introduce a new product or resource

   Many agents have affiliations with landlord insurance suppliers, property maintenance services or easy pay options to collect rent or pay marketing costs. Let you readers know each offerings benefits.

4. Build your newsletter subscriptions.

   Grow your email database at every opportunity you can.

5. Promote your team

   Spotlight a team member and promote them. Let the world know about their special skill and or unique personality.

6. The one day sale for your social media platform followers

   Let your Facebook followers know you are giving 50% off your marketing packages today.

7. Highlight your business strengths

   Point out what you are good at. Aim it to outshine your competitors. “Our agents live locally”.

8. Celebrate a milestone

   Have you been in business for 1, 5, 10 or 20 years+. Did your office or team member win an Award at your franchise’s Award night?

9. Promote you team winning an award

   Get a team shot and highlight your staff.

10. Rejig and re-use old content

    With reach percentages down, not everybody will see your content. Therefore you can re-post old content and it’ll mostly be fresh.

11. Let your customers do the talking

    Grab some of your best testimonials and post them. Third party sources like Rate My Agent are a good source for these.

12. Have a giveaway

    Giveaway a stamp duty or commission calculator in exchange for a readers email.address. What about a bundle of real estate investing books?

13. Promote an event

    Got an auction coming up, let the world know about it. What about an investment seminar?

14. Get an insight into your most popular posts

    Go to Audience Insights or download the Facebook Pages app and discover which posts have been your most popular and repeat!

Promote Others

1. Who’s your favourite fan

   Give them a shout out. Promote their business.

2. Interview a local business

   Grab a video camera and shoot a quick video or Facebook Live with your local barista. Do you think he/she might become a big advocate of yours.

3. Interview an industry expert

   Chat to a marketing expert on why it’s important to promote a property when it’s listed for sale.Who do you know is a tax depreciation expert? Get them to discuss property investment breaks. It’s good for your expert and your followers.

4. Do you support a charity?

   Let the world know. Give them a plug. Redirect readers to the charity’s donation tab.

5. Express your gratitude

   Talk about how blessed you feel by being part of your community.

6. Spotlight an industry influencer

   Grab a media heavyweight like Mark Bouris and ask him for an interview.

7. Say thanks

   It’s a word not used often enough. Tell people you are thankful for their support.

8. Mention a competitor (if you are game)

   This will test your mettle but it might have a big upswing for you. Followers with see that you are confident about mentioning other competitive companies and the opposition will most likely give you the thumbs up.

Inspirational

1. Post an inspirational post

   These are among the most viewed posts on the planet. While not many will admit to it, almost all of us love to be inspired.

2. Tell your story

   Think your story is boring or you’ve got nothing to say. Think again. We are all unique and what may appear to be dull to us might be very uplifting to others.

3. Talk about another inspiring person

   It might be somebody who is close to you eg Mother, brother or boss or somebody who has influenced you eg Nelson Mandella, Tony Robbins.

4. Post a motivational quote

   Go to your favourite motivator and post one of their quotes BUT acknowledge them in the quote.

5. Beating the odds

   Have you overcome a challenge? Beaten a huge obstacle. Post your story. What about an improvement in your career? It’s all inspiring.

6. Your daily routine

   Routines are usually boring but when listed they can be very inspiring to others. Let people know your wake at 5, walk until 6 and read an uplifting book until 7 am five days a week.

7. Have you mastered the ‘work-life’ balance thing

   Not many have but if you’ve got a few secrets, share them. Some people have four day weekends every two months. Others bush walk two weekends a month. What’s your secret sauce keeping you from burnout.

8. Who’s a joy to be around?

   Share their story. We need more joy in our world

Timely Posts

1. National holidays

   Post something about Christmas, Easter, Father’s Day or Labor Day. Why not add a competition to this like a colouring in competition.

2. Industry news

   Interest rate cut announcements from the Reserve Bank are always well read. Everybody wants to know how their hip pocket will be affected.

3. Weather influences

   What if your area or neighbouring area is being affected by fire, water or wind. Post Emergency Service details advising people where they can get help.

4. Sporting event

   Is it a sporting holiday in your city? Let followers know. Connect this post with others to send it viral. eg AFL Grand Final.

5. Special events

   International Women’s Day, National Left Handed Day, Queensland Day. Google a calendar of special days for more ideas.

Hashtag Crazy

Real Estate Hashtags

1. #realty
2. #brokerage
3. #realestate
4. #listing
5. #greatvalue
6. #Realtors
7. #NAR
8. #luxuryrealestate
9. #mansion
10. #HUDhome
11. #foreclosure
12. #househunting
13. #makememove
14. #luxuryliving
15. #homegoals
16. #housegoals
17. #investmentproperty
18. #emptynest
19. #broker
20. #realestateagent
21. #locationlocationlocation
22. #FSBO
23. #ICNY
24. Listing hashtags
25. #openhouse
26. #offmarketlisting
27. #pocketlisting
28. #newlisting
29. #homeforsale
30. #renovated
31. #marblecounters
32. #eatinkitchen
33. #motherinlawsuite
34. #petfriendly
35. #dogsokay
36. #catsokay
37. #condo
38. #coop
39. #twofamily
40. #midcenturymodern
41. #colonial
42. #Victorian
43. #bungalow
44. #shotgunshack
45. #starterhome
46. #cashcow
47. #caprate
48. #dreamhome
49. #fixandflip
50. #turnkeyinvestment
51. #curbappeal
52. #justsold
53. #selling
54. #townhouse
55. #brownstone
56. #frontporch
57. #parking
58. #pool
59. #whattheheck
60. #openhouse
61. #offmarketlisting
62. #pocketlisting
63. #newlisting
64. #homeforsale
65. #renovated
66. #marblecounters
67. #eatinkitchen
68. #motherinlawsuite
69. #petfriendly
70. #dogsokay
71. #catsokay
72. #condo
73. #coop
74. #twofamily
75. #midcenturymodern
76. #colonial
77. #Victorian
78. #bungalow
79. #shotgunshack
80. #starterhome
81. #cashcow
82. #caprate
83. #dreamhome
84. #fixandflip
85. #turnkeyinvestment
86. #curbappeal
87. #justsold
88. #selling
89. #townhouse
90. #brownstone
91. #frontporch
92. #parking
93. #pool
94. Branding hashtags
95. #yourbrokerage
96. #realestateexperts
97. #referrals
98. #yourpersonalbrand
99. #reducedfee
100. #discountbroker
101. #your farm area + expert
102. #your farm area + brokerage
103. #your farm area + personal branding
104. #yourfarmleader
105. #yourbrokerage
106. #realestateexperts
107. #referrals
108. #yourpersonalbrand
109. #reducedfee
110. #discountbroker
111. #your farm area + expert
112. #your farm area + brokerage
113. #your farm area + personal branding

Your Personal Favourites

Let people into your private world and share a few favourite things.

1. What’s your favourite book?

   It doesn’t have to be about real estate. Are you a C T Mitchell fan? Is romance your favourite genre.

2. Favourite podcast

   What industry podcasts do you listen to? Is there a great podcast on food that you wouldn’t miss. Share it with your followers.

3. Favourite YouTube channel

   Do you watch Gary Vaynerchuk for your daily dose of inspiration. Does Mel Robbins lift your day?

4. Favourite resource

   What’s one thing you can’t do with out? For me it’s my automated email provider GetResponse. Do you rely on the fitness app My Fitness Pal. Share yours.

5. Favourite indulgence

   Are you a secret chocolate eater? Do you love an iced cold chardonnay at 5 pm? Can you not do without hot chips and gravy?

6. Favourite influencer

   I’m a big Seth Godin fan. I need my daily fix. Who is yours. Let the world know.

7. Favourite online university

   Udemy gets my vote. 30,000 course on just about everything you want to know about and do.

You The Expert

1. Write an article

   Blogging is still big and is great for your website’s SEO. Promote the article link via Facebook or LinkedIn and gain more readers.But you’re not sure how to write an article.

2. FAQ Friday’s

   In real estate we get a lot of questions asked over and over again. Instead of being reactive to the questions, why not be proactive by posting say every Friday at a regular time like 2pm your answers to frequently asked questions.Video is a great way to do these as it also introduces you and your team to your audience. The videos don’t need to be long; 2 minutes is ample.

3. What’s working now?

   I’m not referring to posting your marketing secrets so your competitors can copy but rather letting your buying and selling audience know what’s working well.Evidence removes doubt and the more times your post results of your marketing campaigns or auction programs producing outstanding results the more often incoming buyers or sellers will adopt your recommendations.

4. Spotlight an Award winner

   Do you employ a top selling agent who has just picked up a coveted award? Is the Property Manager of the Year working with you? Is it you? Tell the world.

5. Short How-to-videos

   Let people know how they can bid at an auction by posting a short informative video. Are you good at giving makeover tips? What about quick renovation ideas that can be completed in under 15 minutes.

6. Infographics are cool

   Infographics condense information into an easy to read document. Because they are viually enticing, infographics have become very popular.

7. One-on-one coaching live

   Do you coach people in real estate. Are you seeking more clients? Live video coaching calls demonstrate your style and assist in getting you more business.

8. Money making tips

   Everybody likes to save money. Post ideas about gardening tips that don’t cost a fortune. Show ideas about recycling.Vintage wares are making a comeback and can be very trendy.

9. Solve a problem

   What are the top 10 problems your landlords face regularly. Create posts around these and promote to your Facebook page as well as including in your email blasts.

10. Quick Hacks

    Know a little tips passed down through your family and gets a great result quickly. It doesn’t have to be about real estate. What about your Grannies tip of adding lemonade to your scone mix to make them rise more and be fluffy to eat.

Ask A Question

1. Create a poll

   Do you think interest rates will rise this month – yes or no? Would you sell your house using the auction method – yes or no?

2. What’s your favourite

   Bedroom colour. Your spring flower choice. Again you could combine this with a prize. eg Tell us your favourite flower and we’ll give one lucky follower entry to the Sydney Flower Show.

3. Fill in the blank

   The best coffee shop in Richmond is __________

4. Get some feedback

   How are we doing? Can we get your feedback? What do you think of our new website? We’ve just updated the signs on our shop – what do you think?

Let’s Get Personal

1. A Fun Fact

   Bet you didn’t know this about us/our company/our property manager

2. You on holidays

   Post a pic of you on your latest holiday. Perhaps end it with a question. What’s you favourite holiday destination? Are you a beach or snow loving person?

3. What are you reading now

   Show the latest book you are reading. Are you a subscriber to a rel estate publication – show it. Are you just chilling out with the latest copy of Mindful. Let your followers into your world.

4. Relaxation time

   How do you relax? An afternoon by the pool? Coffee with friends? A massage?

5. What’s on your bucket list

   Post a pic of the Orient Express if that’s on your bucket list. Perhaps you are a little more daring and you want to parachute out of a plane.

Stand Out Pictures

1. Before and after photos

   Has one of your clients recently done a home renovation? Show the before and after pics. Landscaping and no landscaping. The before dilapidated fence to the now white picket stand out fence.

2. Behind the scenes

   Show some pics of your team hard at work. “Getting your home ready for sale takes a lot of dedicated effort. We want to get it right for you”.

3. Before and after selfie

   Are you on a diet? Show your before and after pics. What about weekend and work day pics.

4. Show a demo

   Do you use a software program that benefits your landlords. Post it to highlight what it does which in turn shows your point of difference

5. Sneak peek

   What’s coming. Everybody loves to be first in. Are you changing brands? Post a pic of your old shopfront signs coming down and a glimpse of the new brand.

Conclusion

Using the social media post ideas for real estate will save you time in coming up with ideas. If you take these ideas and put them into a scheduler you’ll cut down your time even further.

The post ideas will help build your engagement on your platform. Pick the platform where your customers hang out and you’ll get the best reaction for your channel.

Get started today, be consistent and start growing your brand.

Want to have all of the above organised for you? Want to cut down your thinking time even further? Grab thi s social media calendar today where all the work has been done for you.

Source by Greg N Reed