Local Search Directory – Can Your Potentials Find You? – 7 Characteristics of a Good Directory
Characteristics of A Good Local Search Directory – It will offer you the following:
1. The ability to drive new prospects and customers to you on a continuing basis. 94 million people search online everyday looking for the best deals then they either order or followup with an in store visit or phone call.
2. The ability to rank your site high up in the search engine results when your potential customers are searching for what they need and what you have! When people search for certain products and/or services, they want to get results now! If your site isn’t easily found online, then your competitors get all the phone calls, done-deals and emails instead of you.
3. The ability to optimize your site; ability to optimize your directory listings and to do all this by using the search terms that will bring you the most traffic within Yahoo, the huge local directories, and the other sites where searches take place. (Note: Search engines and directories interconnect so the more spots you are found in, the higher you’ll rank in the search results.)
4. The ability to enter your site into 50+ Directories Online.
5. The ability to record and track interactions with your website (and phone calls to your company that happen through your site). You will be able to know what is working, the number of people who visited and who either called or submitted your form.
6. The ability to enter your info into people’s cell phones and into their GPS systems. When they need to order again from you, they’ll just click!
7. The ability to submit your info to all the major GPSs like OnStar, MapQuest, TomTom, and many more.
A good idea is to try to find a directory that tells you where your potentials go upon arriving at your site. Choose a directory that enables you to actually hear what your prospects really want when they call you enabling you to listen to how your staff converts those calls into customers.
