The Do’s and Don’ts of Digital Marketing
Digital marketing has evolved in a way that no one could have anticipated a mere few years back.
As such, there are no real rules to follow in digital marketing.
The reason why this is true is because digital marketing in itself is very fast. Trends change in a matter of hours instead of months and ideas can become obsolete if looked at in the same way as traditional marketing.
However, the most important exception to digital marketing is the fact that since the whole idea is open to anyone and can be based on a very small budget; your idea may get out-dated or used up unless you act fast.
So, in case you are thinking of starting with digital marketing, here are a few handy tips which we hope will help you make the process smoother:
Do’s
Research
Research in the form of opinions, collate data from social networks and look around. Recent trends can help with the process a lot easier.
Web Analytics and Search Engine Analysis
This is a specialized kind of research. If you do not know what the terms mean, you should look them up before moving forward because they are the 2 most important pillars on which every digital marketing company is built.
Email & Affiliate Marketing
You can easily imagine what email marketing is. In short, it is promoting your website through emails, enticing potential customers to come visit with rewards. Affiliate marketing is another model, wherein you reward the people who come to visit with each visit. Initial traffic building is usually dependent on these methods.
Mobile marketing
Branching from web marketing to mobile marketing is one of the most lucrative sectors. The potential for mobile marketing is so high that it is poised to outstrip web marketing very soon. Be ready for the transition when you feel the time is right.
Don’ts
Don’t be too fast
While speed is indeed of the essence to capitalize on emerging markets, it is essential to be patient at times too. Try to see the bigger picture. For example, there are a LOT of social websites like LinkedIn, Twitter, Facebook, Google+ etc. try to decide what kind of clientele you wish to focus on and decide on a few of these accordingly to advertise. Trying all of them together is a sure shot way to failure.
Don’t be stingy on Development
A good uncluttered website is the first mark of a good e retailer. Do not skip out by hiring cheap developers as it may become a real problem later on.
Don’t be stagnant
Change is the very first thing you learn. Be ready to constantly update your site with SEO related terms and keep testing whenever possible. Code can get cluttered very fast if left to itself.
Don’t follow the crowd
You are there specifically because you are bringing something new to the table. Do not follow everyone else. Define your own rules and stick by them.
