Mobile App Development: Convincing Your Boss to Go The Mobile Development Way
Mobile strategies need to be explored more and at a time when more than 1.5 billion smart phone mobile users are on the world, a mobile strategy is a must. For instance, if you are looking to build your presence online, you absolutely need a responsive website that can be displayed in different mobile and smart devices.
Businesses need to invest in mobile application development if they are looking to generate a good return or just connect to their customers. Here are a few reasons why app development is a must.
1. It’s the app generation
Consider the statistics. An average user spends around 51% of his digital media time on app downloads. Companies are spending hundreds and thousands of dollars to build applications that can better support their customer needs.
2. User engagement
There is nothing like engaging your customer with the help of apps. Consider it the new method of marketing. A company develops an app that doesn’t just help customers connect to them but helps them increase their brand level and brand loyalty as well.
3. It’s worth the investment
Most businesses look for ways to increase customer loyalty. For around $10k or less, you can develop apps that help you reach out to a much wider audience and for a long time. With an app, people can connect to you at every stage of their life, whether they are in their office or on the playground.
4. Leveraging in
Whether it be banks or just the food retail outlet nearby you, many of them have their own apps. The convenience for each industry is different. For a movie hall, it can mean selling tickets through an app and ensuring higher sales. For a bank it might mean increasing the user experience of a customer.
5. Helps you build your business
The ROI on building apps can be great, if done smartly. We aren’t talking about standalone apps that go into oblivion soon after release, we are talking about developing apps that increase the customer experience. Your app needs to be able to connect with the user and be useful.
If your boss tells you that most apps get deleted within one month, here’s a reason why a user deletes it – because they do not have any use for it. For instance, a user would not delete an app of a restaurant store if he is still satisfied with what the restaurant has to offer and visits the place regularly.
