What Is A Successful Viral Marketing Campaign?
Viral marketing is any web link, video, email, newsletter, photo, advertisement, etc, that is passed from user to user. A successful viral marketing campaign will give consumers something of value. A good viral message could circulate for years.
The best form of free marketing has always been word of mouth. It can’t get any better then when a friend or customer recommends your product or service to another, and so on. The World Wide Web offers the next best thing to word of mouth. Which is the “Tell A Friend” script, or “Share This” button. This allows visitors to email others the links to your site, or to post on a networking site like Facebook, Twitter or more. What’s makes this so great is, the link comes from the senders email address or user name not from yours. This way they are more likely to open it. This makes for a simple cost effective form of viral marketing.
Place the “Tell A Friend” script and “Share This” button on every page of your site. This will enable the visitor to quickly and easily spread the word about your site, product or service. Includes a thank you message following the submission in your “Tell A Friend” script.
By placing these on every page of your site you are ensuring to drive additional targeted traffic to your site. Get more referrals by offering incentives for every friend they notify. Keep it simple, like a coupon.
Viral marketing enables you to capitalize on referrals from others. By placing a “Tell A Friend” or “Share This” on your site. Visitors can click on the link, fill out the form and send to others, and start spreading your message.
Their are many different viral marketing techniques you can put into effect on your site. Another great one would be to add a “Tell A Friend” or “Share This” button to your site newsletter to encourage your subscribers to forward your newsletter to their friends. Include information in the newsletter on how to subscribes for those who receive the newsletter form a friend.
For every traffic generator on your site, there is a viral marketing opportunity waiting. Traffic generators come in many forms like coupons, newsletters, contest, survey’s, they all provide a viral marketing opportunity.
Make it easy, use a “Call To Action”, make it obvious what you want them to do. Post your Privacy Policy for assurance that you will never share their contact information.
For a successful viral marketing campaign you need great content with value. Valuable enough that your visitors will want to share it with their family and friends, and they in turn will share it with theirs. This will enable you to reach a great amount of your target market. With the right contents viral marketing can be a very powerful marketing tool, and bring your site a great amount of exposure.
Promote through newsgroups, social networks, email and, newsletters. Offering incentives will encourage others to forward your message to a friend. Track and analyze the results of your marketing campaign. This is very important for improving the performance of your marketing campaign.
Remember, viral marketing will only be successful if the contents is valuable enough to pass along to others.
