5 Content Marketing Strategies for Entrepreneurs
Although there are many types of content you can create to promote your business, you want to create content that will help you build effective promotions. You want to create content that will go viral. Viral marketing is the most effective way to market because it gives you credibility.
1. Articles
Although article writing isn’t as effective as it once was, it is still a very effective way to market your business if you want to demonstrate your expertise. The key to getting your article writing campaigns right is to do two things.
First, you want to do your keyword research and make sure you choose the right keywords. You don’t want to use keywords that no one is searching for. The second thing to do is to post your articles on the most popular article sites. It’s better to have one unique article on each of the top 50 sites than it is to have 50 articles on one site.
2. Documents
Document sites are highly ranked, and they give you an opportunity to share your knowledge with those who are looking for the products or services you have to offer. It is another chance for you to brand yourself as an expert and also recycle your content. It is much easier and faster to format your article as a document than it is to write another article, and it also allows you to market on additional high traffic websites.
3. Videos
With the right tools, it is also possible to take your articles and to recycle them into content you can share in a different way. It also allows you to share your content on additional high traffic sites in a format that your potential customers may prefer to consume. The internet is largely visual, and visual content allows you to do a better job of communicating your ideas.
4. Blog Posts
There are actually two different ways to use blog posts to promote yourself. The first is by using content curation to create blog posts that rank high in the search engines. Make sure you do keyword research to help you find the right content and then write content that ranks well.
The second way to use blog posts is to do guest posting. Guest posting is where you find other blogs and submit posts you have written so you may promote your business. Use Google Blogs to help you find high ranking blogs based on your topic.
5. Images/Graphics
There is a difference between images and graphics. An image usually has a quote and then the URL of your site. It offers an inspiring photo to emphasize the message. It is simple and quickly creates a message that has the potential to go viral.
A graphic is more involved. It uses pictures or images combined with text to communicate a process, and its purpose is to communicate information. An example of this would be a presentation of a sales process like a sales funnel. There are sites where you can post your images for maximum effect while there are other sites that you may post your graphics to demonstrate your expertise.
The easiest way to make the most out of these techniques is to recycle your content. Focus on your expertise and then use these techniques to communicate that expertise.
