Starting An Online Business – Top 3 Ways To Improve Your Existing Local Business
I think we can all agree that these days are tough times to start an online business. Some say the economic crisis is over. It may be, but it doesn’t change the fact that consumers and investors are still reeling from the effects of it. But if you already have an existing local business, then it’s a whole different story.
If you’re running a local business with no ties to internet marketing, you may be losing out on a lot of opportunities. My simple advice is this: take your marketing online, take it to a whole different level.
Here’s are some tips I have found effective:
1. Learn SEO so you can do it on your own
A lot of companies and big-name business are currently hiring SEO (search engine optimization) specialists to help them with their internet marketing campaign. SEO isn’t particularly difficult, but it does involve a lot of technical stuff.
Imagine if you can do your own SEO. You’d be indispensable to these companies. At the same time, you can boost your own business’ internet marketing without having to hire and pay an SEO specialist.
These days SEO is truly a skill worth having. Trust me.
2. Work with Google AdWords
Google AdWords first started making waves back in February 2002, and the rest has been history. Simply put, it’s one of the most effective ways to market your business on the internet. Period. No self-respecting internet marketer would second thought or even doubt the importance of Google AdWords to ANY internet marketing campaign.
Everything you need to know about Google AdWords you can learn on Google’s official website. Their trial program isn’t too steep so you might want to check it out. Take my word on this – if you’re going to invest on anything online, invest in Google AdWords for your online business.
3. Brush up on your social marketing skill
Just because you’re marketing on the internet doesn’t mean you can forget about being social. Internet marketing is all about being social… through social media.
You should learn about all the different ways of internet marketing via many different types of social networking communities – Facebook, Twitter, MySpace, LinkedIn, YouTube, Blogging, etc. If Google AdWords is all about putting your business name on search pages, social media is about meeting new people from halfway around the world and letting them know about your products and services.
Follow these tips on how to go online with your local business and you’ll be raking in the benefits in no time.
