Smart Pricing: Anything But Smart If at all possible try to avoid Google’s “Smart Pricing” scheme. With Smart Pricing, Google gives advertisers a discount based on how popular or “valuable” your website is. They tend to base this on your site’s click through ratio. So if your website has a high click through ratio, then…
So, your new site is complete – congratulations! There are a lot of moving parts to a build, from coding to design to content. However, if you want to attract and retain customers, you can’t have a “set it and forget it” mentality once the initial work is finished – marketing your business is not…
Marketing is defined as the total of activities that are included from the transfer of goods from the seller to the buyer, including shipping, storing, advertising and selling. These accounts even for the way your voice mail is reverted, the way your phone is answered and even who your business card looks. Everything speaks in…
There are many ways to advertise you business online and you will find you will benefit greatly by being visible to your clients. People are talking more about what they saw on the internet more then what they read in the newspaper. People are so busy in there daily lives and they want to be…
There are six imperatives of marketing that drive, or should drive, today’s small business. These imperatives are: 1. No matter what business you might think you’re in, sooner or later you are also a marketing organization. 2. As an essentially marketing organization, then it follows that marketing becomes your single most important business activity. 3….
A website is an essential part to any company. If you do not have a website or if your website does not generate any traffic, you are missing out on a potentially large source of company profits. Even if you have a website that receives many visitors, you still could be missing out on many…