In the present times, convergence is the buzz word which has been doing the rounds of industry and users alike. All sectors of the industry from finance to telecommunications to hospitality has been tattooed by it. Simply put convergence is the coming together of different theories and phenomena on a common platform to achieve better…
The word branding is not a relatively new business concept. More than three decades ago, marketing expert Michael J Baker wrote an introductory text on the importance of brands and branding. What is new is the degree of attention and sophistication it has gotten the world over in recent years. Maybe this has to do…
So you scraped up your last bits of cash to join your network marketing business, and now you have no money to advertise with. This happens a lot and people will actually sometimes lose their momentum and not start to build their business until they have money to advertise with. Unfortunately this usually never happens….
The efficacy and productivity of a business depends on the workflow management. No wonder, it is termed as heart and soul of a company. How your company bid in the market or what would the productivity of your in-house team be, depends on the Workflow management. For this, many businesses have turned their direction towards…
Chances are you are struggling to build a successful MLM business. 95% of the people who get involved with this industry fail. It’s unfortunate, but I blame a large portion of this on the lack of proper knowledge and training. I was close to finding myself as a part of this 95% but then I…
Benefits of Fixed mobile Convergence There are three types of savings an organisation can make from a convergent solution: call costs, infrastructure and productivity. Savings delivered through convergence Although call cost savings are the easiest to measure, they provide the least scale for savings. More benefits can be derived through infrastructure efficiencies and productivity. Infrastructure…
Today people are looking for more control over their lives. Creating a truly unique asset that can be branded and marketed becomes essential. What we are here to discuss and decode is how does one unlock this ability. It is through a process called personal branding, first defined by Tom Peters in his article “The…