Nowhere is this more true than on the web where the majority of home buying searches are conducted- “web appeal” is the new “curb appeal”, the lure that draws buyers in. Today’s prospective buyers are used to quality imagery in other marketing venues. Appealing photos will rivet the prospect’s attention, whereas homes with so-so photos…
A casual look around the internet for ‘how to build a website‘ results in WordPress appearing as the means to achieve this as a major result. There is a potential for confusion when discussing WordPress, this is due to the WordPress.com free hosted blogging platform, which a lot of people tend to think of when…
Do you want to choose a cctv system for the bragging rights, or do you want it to keep you safe? CCTV is considered a pancea for all sorts of crime. There are many articles, lamenting the inefficiency of cctv systems. Yes, 90% of CCTV systems are useless, because they where not chosen, designed or…
“The superior man understands what is right; the inferior man understands what will sell.” Confucius, The Confucian Analects. (551-479 B.C.) “God looks at the clean hands, not the full ones.” Publilius Syrus, Moral Sayings, 1st Century, B.C. “He has honor if he holds himself to an ideal of conduct though it is inconvenient, unprofitable, or…
Even if an artist has an outstanding talent, record deals do not fall out of the sky and land in your lap without music marketing. In this Internet age, A&R at most record labels is not what it once was, so those reps are looking for artists that already have CD sales, a great fan…