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Discover The Benefits of Video Marketing

Marketing has changed greatly over the years. Whilst some of the traditional techniques are still in use today, the advancement of technology has given rise to some additional possibilities. Online video is one such development and in this article I will discuss the benefits of video marketing and why it is good for your business….

Towards the Future: The Global Healthcare App Development Trends for 2018

Patient-centered technology, smart healthcare, both inside and outside hospital walls, innovative and cost-effective ways to healthcare are the new watchwords of this year! And this is what 2018 promises to bring, a wealth of new trends and technology. Digital healthcare technology solutions are truly disruptive. There’s no limit to the way these solutions can be…

How to Identify Your Small Business Differentiator and Why

When you are the owner of a small business, there are times when the scale of bigger companies can overwhelm you. At these times, you may wonder what you have that will make potential customers pick your brand over another. This particular factor is a business differentiator, and it helps consumers in the market identify…

Social Media Branding: A Conversation That Creates Product Differentiation

Differentiation is created when two “friends” have a “conversation”. Differentiation is the defining your product so strongly in the minds of your customers that they pick your product off the shelf without thinking of it. Differentiation is a critical element in creating world class, pre-eminent brands in the social media age. Differentiation is a strategy…

E-Commerce Strategy

The traditional principles of marketing strategy can also be applied to e-commerce strategy. Making sure that the mix between your target market, your product or service and your corporate resources is still just as important. What many companies fail to recognize however, is that in many cases their online customers need to be categorized differently….

Music Marketing and Promotion – What’s the Difference?

What is the difference between music marketing and music promotion? Marketing and promotion are often confused among indie musicians. There is a difference between music marketing and music promotion. Let’s first look at marketing. Marketing Marketing is about getting your target market to know who you are, what you have to offer, why you are…

Xamarin: The Next Big Thing in Mobile App Development

Since Microsoft announced its acquisition of Xamarin, the mobile app development turned his head towards the relative clan of the most popular app development across platforms. The fact that Xamarin’s products were used by 1 million developers across 120 countries is an absolute testament to why is it the next big thing in mobile app…

Small Business Marketing

There are many marketing strategies that can be used for a small business which will provide maximum success for any online business. Many small businesses have a huge advantage with the Internet because they have access to a wide variety of tools and many resources to become successful Internet marketers. However, knowing which marketing strategies…

Advantages of Social Media to Businesses

I have been an active internet user and have recently launched an online business service website. I have been hearing lately lot of marketing gurus taking about the use of social media to have better business scalability and was keen on knowing how can social media benefit my business? The findings that I came across…

Web Design – 7 Tips to Design Your Website

A website is a 24/7 salesman of your company. It is also the marketing brochure of your business. When first time visitors land on your website, you only have around 5 seconds to give them a good impression. If your website cannot achieve this, they will leave and visit other sites. Now, let me share…

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