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Online Networking – Social Media As an Online Business Tool

The concepts of business promotion and marketing strategies have changed drastically during the last decade. In today’s world, internet is the most powerful marketing tool and many surveys lead to this conclusion. Earlier, organizations relied highly on conferences, press releases and small business conversations where you exchange your business cards with others to create a…

These 4 Web Design Principles Will Improve Your Conversion Rate

According to studies, humans have an attention span of merely 8 seconds. Therefore, businesses have only a few seconds to keep visitors on their website. When this is not achieved, chances are, visitors will leave the web page then move on to the next website. A website, which is well designed, is the key to…

3 Building Blocks of Effective iPhone Application Development

Even the process of iPhone applications development is made up of building blocks. If these building blocks don’t come together in a neat little package, there is very little chance that the process of development will succeed. All mobile app developers worth their salt are well aware of these building blocks and leave no stone…

The Single Most Effective Marketing Tool For Service-Based Businesses in 2010

Service-based businesses have to work continually harder at attracting new clients due to the lack of tangible product to market. Instead, professionals must find ways to grow their client base at a relatively low cost. When I talk about cost, I am not only talking about fiscal value. Service providers have only time to sell,…

Do Job Search Websites Work?

If you find yourself looking for a job or a change in career, then you need to make the numbers work for you. In today’s economy- and technology-driven world, you need to give yourself the best possible chance of finding a job and you can do that by learning more about the way in which…

Expert Guidelines for Professional App Development

Planning to develop a mobile app for business promotion? Yes, you are on the right move. Today, businesses strongly need mobile presence in order to increase their availability to their target audiences. The world has gone mobile and almost every company is making its move to mobile app development. App development is on boom and…

Word of Mouth Marketing – A Neglected Online Marketing Partner

Word of mouth marketing has been around long before the dawn of modern electronic communications, and long before the Internet. It is therefore amazing to see that up till today, the two concepts are being seen as mutually exclusive and not complementary to each other. What is Word-of-Mouth Marketing? This form of marketing is often…

Does Your Small Business Need a Website?

There has been much debating in recent years over the benefits of creating websites for small businesses. Some have argued that websites are an unnecessary extravagance for the small business owner. There is no denying that many websites fail to make an impact in today’s competitive online marketplace. However, this failure is typically due to…

Why Android App Development Is Beneficial for Businesses Seeking Growth and Visibility

Recent stats about the behavior of customers online have revealed that the use of mobile apps to purchase things and to gather data has increased in leaps and bounds. Today, brands are getting purchase orders through mobile apps and are also able to keep the customers engaged through various ads and activities. Android mobile app…

Marketing Automation

There are instances when people may view marketing automation as a disadvantage rather than an advantage in society. This is because people may be scared of the consequences such as marketing automation being the cause of the loss of their jobs. However, notwithstanding the unemployment problems of many, this automated system is still best implemented….

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