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Apple Crushes FAO’s 150 Years of Branding

Social media can be the messenger that drives people and brands to interact. Product design specialists provide input into how brands can maintain a long-term competitive advantage in a dynamic environment. A recent article in Design Management Review (DMR) discussed authenticity and brands, and William Faust and Leigh Householder at Ology defined brand authenticity. They…

Types of Online Marketing Strategies

Online marketing techniques are aimed at creating awareness about your website in hope that the more the people visit your website the higher the sales. High conversion rate is good for your business. Consistency in sales and profits can keep you in business for a very long time. The online marketing techniques can deliver great…

How Mobile Cloud Computing Benefits Development and Usage of Mobile Apps

Mobile cloud computing provides many advantages for application developers as well as their end-users. It is a boon for corporate users in particular, that do not have enough capital to invest upfront on required hardware and software. Mobile applications have made smartphones “smart”. The first wave of mobile apps were native apps, however with the…

Networking Through Online Business Directories

If we observe and study the most successful businesses and professionals, there are some factors which are common in them. One of the most striking among them is their ability to create successful business networks. Networking is vital for any business or professional to really succeed, whether it is online or offline. Internet has become…

Quick Tips to Boost Engagement on Your Social Media Pages

Before you plan your next post, start using these easy engagement tips to set your pages on fire! Read on for our favorite social engagement ideas to boost everything from page likes, post likes, comments, shares, followers, to full-blown stark raving mad fans! 1. Instagram – Boost Engagement & Conversions 50% of Instagram users follow…

The Mystery of Search Engine Marketing

Search Engine Marketing has always played a critical role in managing the visibility of a company’s online brand. However with the Internet becoming what is arguably today’s dominant medium, Search Engine Marketing has also risen to become a key driver in a company’s overall brand strategy. Regrettably the maturity of the products and services that…

Getting Your SEO Feet Wet In A Local Market

SEO works for every Internet company. However, if you want to capture the attention of your local market, you need to approach SEO with a different mind-set. The following tips will help you drum up more business on a local level by increasing your rank specifically for that goal. Get close to where you want…

Marketing A Brand: The Best Way Forward

Businesses spend a great deal of money every year in the design of specific branding for their websites, products, and literature. The concept behind branding is to give the products you sell a unique identity or character which is instantly recognisable to those who have used the brand before. This unique quality is something people…

Online Brand Management – The Importance of Online Brand Monitoring

Monitoring your brand online is important. You need to be able to keep track of what is being said about your brand, where links are posted and what people think of your product in order to build up and/or maintain a good reputation both online and offline. The internet is so widely used for communication,…

Mobile Application Development Is A Fast Mushrooming Business In Today’s Business Scenario

Innovation in technology is a back-to-back phenomenon that is all set to go on and on. Virtually, the innovative technology has hit just every phase related to our life and IT industry is no exception. Incidentally, mobile application development is a part of IT services and this service is faster, catching the popularity and demand…

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