Your Internet presence fuels any perception of your personal brand – whether you like it or not. It doesn’t matter where you fit in an organizational hierarchy either. If you can’t be found on the Internet, how can you compete with others who can? Ultimately, it’s all about having relevant Internet content reinforcing your personal…
Competition in business is stiff and hard to overcome. However, digital marketing is a great way to even out the competition. This creates opportunities for businesses that aims to succeed and become more established in the industry. Being able to work with the current trends may prove vital in a business’ success no matter how…
According to NASDAQ: SCOR, the amount of people using smartphones in the United States has grown to 58% of total mobile phone users during the first quarter of 2013, a nine-percent growth compared to the preceding quarter. Furthermore, about 29% of smartphone users shop online, a number that is likely to grow. (Source: Forbes, 8…
SETH GODIN Seth Godin is a bestselling author and entrepreneur. He is author of ten books that have been best sellers around the globe, and he is also a prominent speaker. Recently he was chosen as one of 21 Speakers. Seth was founder and CEO of Yoyodyne, the industry’s leading interactive direct marketing company, which…
As the mobile app trend continues to grow and captivate consumers, you might be asking yourself how you can dive into this medium. Maybe you have the perfect idea for an app or maybe you just know that you want one developed for your company. Either way, you’re going to need to pair up with…
Online presence means to build a site for your company or business. The basic application to build a site is to promote your business, to establish your product as a brand or offering great services through e-commerce. It is an incredible way to tap local as well as global market. Importance of online presence lies…
Marketing is a process of creating a level of demand for your product and following up on that demand till its final conversion in to either leads or sales. Digital marketing is a similar process with the major difference that the process utilizes the internet as well as offline media. It is the complete end…
During the last couple years we all have seen a large spike in the use of smart phones and a huge drop in their price. This is rapidly allowing the world market to explode with smart phones, 4G/3G blazing speeds, and free Wi-Fi on every corner of the world. New statistics are coming out every…
In the past, it has been suggested that offline or traditional marketing is the best way to: Spread your message locally Spread your message to a small targeted group Reach customers for a retail outlet Announce local events/sales Reach prospects not web connected Let’s take a look at #5 on our list. Since 2005 Traditional…