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Mobile Application Testing: A Must Before Introducing an App

Thousands of mobile games and applications are launched every month. The application development market seems to be at summit. But, have you ever realized the reason why a number of apps fail to draw the attention of their target audience? Perhaps, their developers dropped them into the market without testing their performance and functionality –…

Do I Use Digital Marketing Agencies?

Many people use digital marketing agencies and do not know it. This is because these agencies do not often market themselves as such. They are in fact a very commonly used resource in all aspects of online marketing. One of the most common forms digital marketing agencies take is that of a website design company….

3 Social Marketing Services That You Should Be Using To Get Traffic

There are some social marketing services that you should definitely be using if you want to start getting more traffic to your website. The ultimate aim of social marketing is to spread the word. It’s a form of viral marketing. In the old days of internet marketing, you had to manually set up referral marketing…

Keys To A Successful Online Presence

Whether it’s increasing sales, generating more traffic, promoting your brand awareness or conveying a message/information. Whatever your goals it is important that your website and marketing strategy work towards achieving these goals. Every business is different, with their own strengths and weaknesses. We don’t believe in an out-of-the box approach to websites or online marketing….

My Quest to Find That Digital Marketing Guru

I am writing this review hoping that it will help you solve the problem of finding the best marketing partner for your business. As I read through the comments, I can see that most of you have been struggling to find that perfect person – the quintessential marketing ‘guru’ who claims to possess all the…

Why iPhone App Development Is the Future of Mobile Development

Mobile apps market entered a new era with the launch of iPhone. The importance of iPhone development can be understood from the fact that not a single mobile application had created as much buzz as the iPhone applications. Mobile applications drastically boost the capabilities of standard mobile handsets helping each user have a customized phone….

Digital Marketing – 4 Often Unasked Questions to Avoid Disastrous Agency Partnerships

When you decide to hire a digital marketing agency, you will, by default, check their mastery of KISSmetrics, ability to drive traffic, and deliver engagement. You will even review their understanding of your domain and evaluate their pitch. Because you are really smart, you will also consider other aspects like: Did the agency ask you…

How to Develop a Brand Story Communication Strategy

Marketing campaigns should always start with a communication concept: a conceptual premise and framework that attracts attention and engages an audience in a way that penetrates each viewer’s mind, and captures the audience’s collective consciousness. It is the foundation of your brand story. Developing an appropriate communication concept is the first step in creating your…

A Guide to Mobile App Development Life-Cycle Phases

According to the research made on the revenue generated from app stores, experts shared their views and mentioned that by 2020, the revenue figure would reach almost $80.5 billion. Play Store has almost 2.8 million apps and the iOS App Store has almost 2.2 million apps. This huge affluence of apps depicts one thing for…

What Gives You More Business Online, Mobile App or Website?

The difference between Mobile App and Website: If you pay attention then it might ring a bell that the word “Website” has fallen on your ears and comforted its way to your vocabulary a while prior to the word “Mobile Application”. Similarly, there was a time when you twitched your eyebrows when your first heard…

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