If you own a business in today’s modern world, you know that it’s no longer a question of whether you have an online presence or not. It’s now a matter of what that online presence is. You need to know how people perceive your brand and whether that perception matches the one you want established….
Many small business owners struggle with obtaining business finance, and there is absolutely nothing unusual about this. Getting a business loan for small businesses, such as retailers, restaurants, garages and so on, is not as simple as one would think from the bank. This is not to say however, that getting a business loan is…
Influencer marketing works like a charm and the whole world vouches for it. But without a solid marketing strategy, even the best influencer marketing software fails to yield high returns. You need to have an insight into the best practices to shoot two birds with one stone. Whether it’s about choosing the right influencer or…
One of the key mistakes small businesses make when creating an online presence is trying to do it all themselves, says Jeff Fisher, a graphic designer with 30 years experience, and author of two books on graphic design. Fisher also is a member of the advisory boards for How Magazine, UCDA Designer Magazine and the…
Brand recognition plays a significant part in growing a successful business online. Knowing the importance and details of growing your business using brand recognition, can make or break your marketing strategy. Let’s look at the details! While everyone recognizes that success is a matter of expectations, expecting great things to come your way may not…
How to survive tough economic times without laying off employees. As a business owner or manager, during the last 18 months you have been faced with shrinking profit margins and fewer customers lining up to purchase your once thought to be “hot products or services.” The question of how to survive these seemingly tough times…
Digital media has exploded and Google reported that 2015 marks the year that web searches done on mobile devices have surpassed desktop searches in 10 countries! Mobile has grown so rapidly that it is now the leading digital platform for media consumption. 62% of total digital media activity is from tablets and smartphones combined, 54%…
If you are about to start a new business, then you should get ready to face great challenges. Financial challenges will be the first hurdle that you have to cross and you might have to take huge loans from banks if you have insufficient funds. The money factor is very important in deciding the fate…