Digital marketing is an essential method to create an online presence. It involves creating different techniques and tactics that can help connect with your audience and showcase capabilities. The strategy also involves measuring data and analytics to support decision making. The following suggestions can help you establish and define marketing objectives for your brand. Identifying…
The world has gone Mobile. The number of smart phone users globally has grown exponentially over the past 5 years. The number of Android & iOS devices sold globally has crossed a billion mark each. Hence, it is no longer sufficient to have only a website for your business. Any business, small or large must…
So you’ve just got your amazing new website designed. What now? How do you get your target market/audience to explore your new online business home? The answer? Online Marketing. Online Marketing, also known as internet marketing, is the art of using various techniques and methods to advertise and sell products or services via the internet….
There is no denying the fact that the future of marketing is digital. While many business owners know of digital marketing, many of them don’t know how to go about it. The few that execute it, do it the wrong way. To help you out, here are marketing tips that will help you succeed: Make…
Local marketing can work for any online business whether you really are only local to the place you want to market to or whether you’re a global business. Start a Local Niche Group on Facebook The remarkable thing about Facebook is that you can create as many groups as you want to. You can create…
I know that for some new entrepreneurs, ‘branding’ can be a scary word. The ‘big guys’ spend millions on their branding efforts, so how can you possibly compete? In a word – consistency. You compete with consistency in your branding. I promise – a strong focused brand will attract the perfect customers to you like…
In the world of business development and branding, going digital is all the buzz. So just what is digital marketing and how can we use it to grow our businesses? Digital Marketing Defined Digital marketing is the advertising and promotion of businesses and their brands through digital media channels. Digital media, at the moment, includes…