Local SEO Tips to Consider Make sure you have a physical, brick and mortar address in your targeted town. It is important to make sure you include a physical address in the location you wish to optimize for. In addition, this particular address where your property is situated has to be in the location or…
Did you invest the first ten years or more of your professional life learning about reliable, old school marketing? Prior to ten years ago, it was about local radio, local (cable) television, newspaper, networking functions, trade shows and occasionally an insert or direct mail piece. Life was easy. And then along came the internet, and…
Citations are used by search engines to calculate your ranking in listings when users search for products and services that are related to your niche. If your business lacks proper citations, your ranking and traffic would not reach their highest potential. In order to keep your business in the eye of potential customers, you should…
Before we begin let’s discuss the difference between an electronic signature and a digital signature. There are distinctive differences which are important to understand. Electronic Signatures This is a signature that you add to a document located on the Internet. It could be an email, or a PDF file. In each case there are different…
Branding is actually part of a marketing strategy that every business should do. It establishes a vision of what you represent in the customers’ mind. A brand can even control your bottom line. For example, if you portray a poor brand, then you’ll not get many customers or sales. But if you give out a…