Blog

Small Business Social Media Marketing Strategies

Being a small business owner requires the ability to wear many hats and become proficient in multiple skills. Long before opening the doors, owners must develop strategic business and marketing plans to ensure required tasks are accomplished. Perhaps the greatest challenge for small business owners is engaging in effective and affordable marketing strategies. While it…

Why Is Having Your Own Website Important For Personal Brands?

A business becomes successful if it has loyal customers. For every owner of a business, this is an important fact of life. To remain connected with the niche market and gain customers, a great way to go is the website. A lot of time is spent on brand marketing by business owners. To identify customers…

How To Promote Your Business On Facebook

Regardless of whether yours is a small or large business, Facebook is one online platform that you cannot afford to ignore when it comes to promoting our business. The modern trend is that most consumers search the web even for local businesses most of which happen to be on Facebook. In addition to its position…

Reaching the Affluent on Social Media Platforms Top 7 Strategies Using the HR Department

Social Media is a phrase everyone knows or has heard, and is certainly being tossed around by seemingly everyone with a heart beat and a pulse these days, and yet it is difficult at times to answer the question regarding Social media. If Facebook, MySpace, and Wikipedia are Social media sites, then what is social…

What Is Yelp and How Should I Use It?

Location Based Services or LBS platforms like Yelp, FourSquare, GoWalla and Facebook Places are all the rage with marketers these days. Between social media, mobile and local there is a lot of potential for savvy marketers to serve up incredibly precise and measurable marketing campaigns with a minimal amount of effort and budget. However, it…

Using Social Media As A Head Hunting Tool

With the increasing presence of computers and the internet, which is now global, employers and recruiters have a larger bank of potential employees who are also looking for jobs. Earlier, when jobs were advertised or found through headhunters and recruiting agencies, the available pool of potential employees for restricted. Now that social networking sites have…

SEO, Social Media and Online Reputation Management – The Trinity of Internet Marketing

Search Engine Optimization (SEO), Social Media and Online Reputation Management (ORM) are sometimes confused, with the great number of people think that these three are same. Moreover, there is some obvious cross-over, the three have entirely different focuses and follow very different outcomes. Here, in this article, we are about to discuss a little more…

Learn How Google My Business Can Impact Your Local SEO

A Google My Business profile is essential for local online business. It’s free and will enable you to appear in local search results for queries specific to your products or services. Without local SEO, you won’t be appearing on any local map listings in which Google displays search results for the vast majority of local…

Marketing With Social Media: Using Leverage In Your Social Media Marketing

Strategies for marketing with social media are fairly common. Unfortunately, high quality strategies are few and far between. As an author an online marketer, I have every reason to use leverage in my daily marketing activity. Well-meaning contractors abound on crowd sourcing sites such as Fiverr, but their tactics often leave something to be desired….

The Importance of Your Personal Branding and Domain Name

In our modern society, people are beginning to place their trust more in people than in a company, group or corporation, which is to say that the power of influence is returning to the individual-to you-and is no longer monopolised by the big groups. In a few years from now, it is not so farfetched…

Ararat Works