This day and age has seen the rise of a new type of small business, the micro-multinational. The internet and globalization have opened up a lot of possibilities for local businesses to expand their reach to cover a larger geographical area. Going global is no longer the sole purview of the “big boys.” There is…
There are many different ways that you can make sure that your brand stands out among your competitors. You may be doing well in that particular area but there are always other ways that you can differentiate your brand even more for greater and greater success. Consider marketing your brand with videos Depending on how…
What a lot can change in just a few years! When I wrote the original version of this post in January 2014, the local SEO industry didn’t have quite the wealth of paid tools that now exists, and many of the freebies on my previous list have been sunsetted. Definitely time for a complete refresh…
Sir George D Beauchamp was the father of electric guitars. He was the oldest electric guitar manufacturer in the industry. When he started manufacturing guitars he realized that his last name was not catchy enough for the brand to sell. He needed a catchy name that would make his brand sell. He chose his best…
What is Local Search? Before talking about why you need Local Search let’s define it. According to Wikipedia, Local Search is the use of Search Sites by people searching for local businesses. The search is geographically constrained by adding a location word such as city and state, or zip code. Wikipedia goes on to say…
Have you ever typed your name into Google? When you do, is it really you that comes up? It’s quickly becoming a well-known fact that HR personnel and hiring managers at many companies will type job applicants’ names into Google before deciding who to interview. What comes up when your name is fed to Google…
A Local Business directory is a website or printed listing of information, which lists about all businesses of every category. The businesses can be categorized by four things, which are: Business Location Size Activity The details in a business directory vary from business to business. They may include business addresses, business name, telephone number, location,…