Since the dawn of the internet, it has become one of the most used services in the world. It connects users and companies with everything they could ever want, ranging from information about obscure topics to the latest scores in sports games. By getting seen, businesses greatly increase their chance of success and can achieve…
13 Strategies to SEO Optimize Your Local Business Website If you run a store-front business or offer a service that is within a specific local-based geographic area, then you will want to focus your marketing efforts on getting in front of local traffic. Since many marketing initiatives are of a more global nature that don’t…
Whether you’re re-launching a product, starting a business, or strategizing a new digital marketing plan for next year, understanding the fundamentals of digital marketing is essential to your success. For marketers at small businesses, solo-marketers or those working for a large corporate team, digital marketing tactics will help your organization get found online by the…
Sometimes, all that is keeping you out of a c-level career is your online brand, your web presence that outlines your abilities and internet “footprint.” Other times, it is your resume. Often, it is both and that is a big deal! The question is, are those two things working for you in a positive way…
Local SEO is defined as that online marketing activity that allows local businesses to promote their services to local customers at that exact point in time when they are searching for your type of business. It is said that four out of five people use the internet on their smartphones for local information. In order…
Its becoming increasing common for your customers to evaluate, and make, buying decisions online. Just look at your own buying habits – how often have you reviewed the competition before even walking into a store (if you even go into a store and not buy online!). This is exactly why branding is more important than…