One of the challenges facing small, local business websites is being found amongst the myriad of competitors both locally and nationally when visitors search for them using the search engines. Local search may be the answer to the small businesses problem. If you haven’t noticed, “Google Local” lists three companies BEFORE the number one organic…
We are all familiar with the importance of online brand identity. Keeping pace with the emerging web technologies, every business is striving to create a unique image. But how do you accomplish this herculean task of creating a strong online brand identity? The most important point is to know your business and what it represents….
Using the internet for local businesses can be a challenge. This is mainly because the internet is world wide, yet you only need an audience from just a particular territory. It gets even worse when you use PPC and have to pay for the traffic or visitors coming to your site. Untargeted visitors mean you…
The World Wide Web has universal potentiality. It has provided people with the ability to interact with someone, who has a dongle but resides in a remote village, as well as with someone, who lives in a posh place of a leading nation. This exceptional capacity of connecting the extensive world together has encouraged the…
Brand visibility and brand awareness go hand in hand. They work in sync with each other. More the visibility, more is the awareness. Being seen in a swarmed market is an acid test for many smaller businesses. By choosing and executing a few, dedicated online marketing activities that give results, you can increase online visibility…