Any business needs a name to represent their product or service. It is this name that is recognized and perceived by customers and offers an instant recognition value. So to cut a long story short, the brand is the method for a business to connect with a customer. Subsequently, strong branding has a number of…
A brand always looks for an end-to-end, holistic marketing approach that can help in its overall growth and expansion. With more and more creative agencies coming up in the market, entrepreneurs look forward to target mass audience and engage them with their brand. However, this involves a lot of business cost. This is why web…
Congratulations, you have decided to design your own mobile app! Yes, these are the times when an app is not just beneficial to businesses, but a powerful product in itself. However, it certainly does not involve a one-size-fits-all strategy. Here are 5 things to consider when designing your mobile application: Target Audience: Have a well-defined…
While the entire business world has fallen under the grasp of digitisation, an upright website can help them utilise the virtual web space effectively to score up their branding, gain more visitors, and establish credibility. In other words, a website can help them achieve what they couldn’t even after rigorous marketing offline. However, not every…
When you first get started trying to make money online, you dive head first into a world of SEO, list building, blogging, networking, and affiliate marketing – and soon you find what works best for you, and you proceed to devour the information presented. The one thing ‘they’ constantly shout at you though is how…
The times that we are living in today is a technology driven era fueled by the swift improvements and conveniences in all walks of life, and by living in such times we cannot afford to ignore the capabilities and powers of mobile phones and the demand of mobile users. The advents of smart phones and…
In the current digital world, which has accelerated with the pandemic, websites are crucial to surviving and thriving in business. As the great football coach Vince Lombardi stated, Winning isn’t everything. It is the Only Thing. Your company website must be a winner as defined by generating business opportunity and not by art. Now, art…
Running a business in this era is a challenging job. The advent of the internet and technology has taken the modern business to a threshold where competition is high, and the techniques of promoting business are digital in nature. I am a digital marketing expert and has been observing the changing patterns of the industry…