Did you invest the first ten years or more of your professional life learning about reliable, old school marketing? Prior to ten years ago, it was about local radio, local (cable) television, newspaper, networking functions, trade shows and occasionally an insert or direct mail piece. Life was easy. And then along came the internet, and…
Citations are used by search engines to calculate your ranking in listings when users search for products and services that are related to your niche. If your business lacks proper citations, your ranking and traffic would not reach their highest potential. In order to keep your business in the eye of potential customers, you should…
Before we begin let’s discuss the difference between an electronic signature and a digital signature. There are distinctive differences which are important to understand. Electronic Signatures This is a signature that you add to a document located on the Internet. It could be an email, or a PDF file. In each case there are different…
Branding is actually part of a marketing strategy that every business should do. It establishes a vision of what you represent in the customers’ mind. A brand can even control your bottom line. For example, if you portray a poor brand, then you’ll not get many customers or sales. But if you give out a…
There is a certain magic to how fast things can change and lead to great leaps forward in the Internet world. For example, less than a decade ago, outsourcing a Search Engine Marketing (SEM) agency was prohibitive to small businesses because you had to spend at least $10,000 – $15,000 per month, typically with a…
How To Create A Brand? There are four effective steps in brand development strategy to create a brand: Choose the brand name and logo Establish the brand in the minds of customers Brand Sponsorship Develop the brand What Is Brand Equity? How to create a Brand is no way different from founding your business. It…
In general, Search Engine Optimization or SEO entails various kinds of strategies so that a permanent impression is created in the minds of the probable prospects residing in different parts of the world. However, before reaching the international and national targets, a business needs to reach out to the local prospects. The problem that one…