What is a media consultant? It’s someone who helps businesses with their media needs. This can range from writing a press release to getting them interviews with the local and national media. Many companies are on the lookout for media consultants as they know that good media exposure can work wonders for any business. When…
A great creative agency needs to have the right mindset to really build an amazing portfolio of clients. To have great branding capabilities you need to have a strong branding mindset to power those abilities. Branding is not something you learn but rather something that you possess. You can sharpen your skills but nobody can…
Sponsoring a local food event in your community can not only show your commitment to local growers and food producers, it can be a profitable way to bring together the public and provide needed publicity for your business, charity or municipality. With summer turning to fall, there are many opportunities for event planning such as…
Just like how your network of influential people and organizations matter, so are relationships pursued through linking online. Yes, relationships can be built so you can increase your branding and ranking in search engines search results. SEO link building is a good way to ensure that you get the right kind of ‘votes’ and use…
For smaller, more localised companies, Local SEO (Search Engine Optimisation) can be an extremely powerful tool to boost business. Think about it like a local village pin-board or local paper. These mediums are pretty outdated, but ten/twenty years ago they would have been your route to promoting and marketing your business in your local area….
While there is no denying that words are an exceedingly powerful tool in creating a brand or driving relevant traffic to your site, they are but a piece in the overall marketing equation. Why does your brain crave infographics? As humans, we are very visual creatures. And in today’s society of online A.D.D., marketers need…
Even if you have an online store, don’t ignore the results you can get when you appeal to local customers to buy online from you too. Due to the fact your business is local, a lot of people who want to go shopping online will shop with your website because they feel as if they’re…