Your online “brand” is important because it differentiates you from all your competitors by defining your online presence. It is multifaceted as it allows your products or services stand out and be seen so consumers can identify and choose your product. Your “Brand” should convey the look, feeling, taste, sound and quality of what you…
If you have a local fitness, health or wellness business, be sure to get involved in community events. This is a great way to increase awareness, win customers, build strong bonds, create long-term loyalty, and build a better community all at the same time! There is no substitute for interacting with potential customers face-to-face. As…
Personal Branding is the art of attracting and keeping more opportunities by actively shaping public perception. You can control the way you’re perceived by the community you serve. Oprah, Tiger, Madonna – they realized early that talent alone would not take them to the top of their fields. So they created and promoted unique Personal…
The first thing I do with any local client is to look at their current citations. I will look to see if they’re matching what is listed in the Google My Business listing and seek to fix any inconsistencies in those listings. One of the most important things for ranking locally is consistency, so this…
I love IKEA. No, I’m not a big fan of the Swedish meatballs, and I don’t particularly care for putting furniture together. But the store is way cool. I wish there was one closer to where I live, but getting there is a day trip. When I lived in Los Angeles, we’d go to the…
1.) Online business directories are very beneficial for small businesses. You just have to know how they work. An online business directory is a website submission service that allows your small business’s website to be added to a specific category where it can be searched for by interested visitors. These searchable online directories allow their…