The first, most fundamental rule of selling is that people don’t like to be sold. It’s a paradox: people buy things all the time. Trillions of dollars worth of products and services are bought and sold, in stores, through the mail, on the Internet. So how is it that people don’t like being sold when…
Keywords with their lofty scale of valor, are aptly the test of your website relevance to the web world. But these seemingly innocent icons have a lesser known stature as esteemed, as their basic role on structuring your website. Some keyword basics Most known for their essential role of your being found on the web,…
Marketing is an important part of running a successful painting business. No matter how good you are at doing professional paint work, it won’t help you if you don’t have a marketing strategy in place to promote and sell the services that you offer. In this article we look at how effective painting business marketing…
Ways to keep booming your business and brag about it in the social and print media. How often do you get a chance to share the good work you do? Perhaps, at an in-person meeting with a colleague, or a telephonic discussion and an email to a business partner. We decided to tread the other…
I just spent a relaxing week in Curacao, an island off the coast of Venezuela. We stayed at some quaint apartments overlooking a bay called the Spanish Waters. This place is really off the beaten path. Our day started with Costa Rican coffee on the patio only a few feet from the water. Big Sigh!…