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Keys to Successful Web Commerce – Watch, Assess and React

A large proportion of businesses today spend a great deal of time trying to win new customers. Large amounts of money will be ploughed into getting expert sales people to chase leads and advising existing customers to make word of mouth praise. In our technologically advancing world, determined business owners also throw hefty amounts of…

The Business Benefits of Advergaming

Research has shown that 42% of gamers play online games for one or more hours per week. 50% of people who play advergames will do so for 25 minutes. And 90% of people who receive advergame challenges from someone they know will not only play an advergame, but respond to the one who sent them…

5 Crucial Factors to Consider for a Successful App Launch

An innovative idea turns into a success story only and only if executed in the right way. Being a mobile startup, it is important to understand that not all mobile app ideas manage to succeed and reach into the customers’ hands. There are dozens of factors which, affect the success of a mobile application. Thus,…

Top 5 Small Business Marketing Mistakes

In recent years, business has shifted to being conducted in a large part online. With millions of consumers using the web, there are vast opportunities for small businesses to make a mark on the web. Using strategies such as local online marketing and advertising campaigns, search engine optimization, etc. (the same tactics used by large…

Is Business Social Media Marketing Still Worth It?

Articles on the algorithm change on Facebook, Instagram, and Snapchat are circulating all over the internet. They say it has become harder for business to market online because the platforms aren’t like they used to be. The platforms are implementing these changes in an attempt to leverage the “social” in social media. This, however, does…

What is Keyword Density?

Keyword density indicates the number of times a particular keyword or key phrase appears in certain parts of your web page, including the headline and the body. Ideally, your content should include as many relevant keywords as it can. However, doing so could ruin the flow of your sentences and could end up reading unnaturally….

A Guide to Going Viral

Reaching customers and creating awareness is something that determines the success of any business. The access to customers has become significantly easier over the years thanks to the development of social media platforms. These platforms have given businesses a way to reach out to their customers in an effective and efficient manner. This is the…

Do Mobile Apps Need to Be Expensive?

Do quality mobile apps need to be expensive? After hearing this question repeatedly from start-up companies, we were determined to address expensive apps by developing tools and a system of development that would dramatically reduce the cost of web and mobile app development. The solution came from Xamarin native cross-platform technologies that provided the ability…

Local Business Directories – What Is It and How Can You Get One Created?

Gone the days when people go to Yellow Pages to find local businesses. Today people want efficient and quick ways to get information. Considering the accessibility, ease of use and relevance of content most of the customers looking for reviews or business use the internet or search engines like Google, Bing to search for businesses…

Quick Video Marketing & Internet Video Marketing

A picture it is said is worth a 1000 words, A video is worth a MILLION hits! The famed J. Bill Gates, who shared his secrets to wealth and riches i) Be an observer of the trends ii) Be at the right place at the right time iii) Take massive immediate action! And recently, he…