The word “Disaster” immediately brings to mind violence – of a hurricane or flood or earthquake. It’s only on second thought that the actual impact of a disaster – no matter what its cause – becomes clear. When disaster hits a small business with no emergency survival plan, the chances are it will mean total…
If you are the owner or manager of a new business, it is important to make potential customers aware of your products or services. There are various strategies and techniques you can use for marketing small business start-ups, it is essential to analyze various factors in full before drawing up a final plan. There are…
Ethics and morality used to be used interchangeable in business. I do not believe this can or should be the current practice. Many businesses, including the DSA – Direct Sales Association have defined a Code of Ethics. Those business ethics basically say be forthcoming and not deceptive, don’t use false claims, etc.; pretty cut and…
IPT Ltd recently released some survey results that proved very interesting reading. They asked the public what they considered to be the most effective marketing medium. There were no surprises to see that TV came first with 37%, but a surprising second was email, which came in at 32%! Which approach do you think will…
When you are the owner of a small business, there are times when the scale of bigger companies can overwhelm you. At these times, you may wonder what you have that will make potential customers pick your brand over another. This particular factor is a business differentiator, and it helps consumers in the market identify…
There are many marketing strategies that can be used for a small business which will provide maximum success for any online business. Many small businesses have a huge advantage with the Internet because they have access to a wide variety of tools and many resources to become successful Internet marketers. However, knowing which marketing strategies…
I think we can all agree that these days are tough times to start an online business. Some say the economic crisis is over. It may be, but it doesn’t change the fact that consumers and investors are still reeling from the effects of it. But if you already have an existing local business, then…
In recent years, business has shifted to being conducted in a large part online. With millions of consumers using the web, there are vast opportunities for small businesses to make a mark on the web. Using strategies such as local online marketing and advertising campaigns, search engine optimization, etc. (the same tactics used by large…
Gone the days when people go to Yellow Pages to find local businesses. Today people want efficient and quick ways to get information. Considering the accessibility, ease of use and relevance of content most of the customers looking for reviews or business use the internet or search engines like Google, Bing to search for businesses…
If you own a local brick and mortar business, do you know what the most important piece of information is from your customer? Their email address. Why? In the old days it was their phone number. But with caller id and everyone screening calls, communicating via a personal phone for business purposes has become almost…