Smart Pricing: Anything But Smart If at all possible try to avoid Google’s “Smart Pricing” scheme. With Smart Pricing, Google gives advertisers a discount based on how popular or “valuable” your website is. They tend to base this on your site’s click through ratio. So if your website has a high click through ratio, then…
Marketing is defined as the total of activities that are included from the transfer of goods from the seller to the buyer, including shipping, storing, advertising and selling. These accounts even for the way your voice mail is reverted, the way your phone is answered and even who your business card looks. Everything speaks in…
There are six imperatives of marketing that drive, or should drive, today’s small business. These imperatives are: 1. No matter what business you might think you’re in, sooner or later you are also a marketing organization. 2. As an essentially marketing organization, then it follows that marketing becomes your single most important business activity. 3….
If you are just starting out looking to make money on the Internet, then this article will save you a lot of time, money, frustration and guesswork. Here is why: The key to making money on the Internet quickly and easily, without hassle…is to simply sell something to a market that is in dire need…
With the advent of the digital marketing era, it’s been estimated that almost 17 billion searches take place online every month. Now simply put, if you can bring the tiniest proportion of searchers to your business then who can stop you to thrive even in the most competitive market environment! This is where SEO in…
In my last article I shared about myself and how I got started in internet marketing. Today here I will be explaining what internet marketing is and different models related to that even though all these can be run with just your PC, laptop, iPhone and internet WiFi connection. At first glance to most people,…
Last week SMEketing launched a whitepaper campaign for a local IT company here in Hampshire. Wikipedia defines a white paper as: “An authoritative report or guide that often addresses problems and how to solve them. White papers are used to educate readers and help people make decisions.” If the product you sell is expensive, sophisticated,…
Pay-Per-Click advertising (or PPC as it is more commonly known) can give a small Yoga Businesses with a limited budget a chance to level the playing field with their larger competitors. On Google and Yahoo, PPC allows a business to take a small to moderate investment and target their most desired customers with laser-like accuracy….