mobile apps for small business owners is becoming more common as smaller businesses have found apps to be one of the main cornerstones for marketing and for branding their business. In the past, apps were only available to “large” companies due to the high costs involved in developing a custom app. App developers spent many…
Niche marketing is one of the most effective ways to make a lot of money off the web. It’s about taking a general market and stripping it down into targeted and focused segments or niches. One then develops solutions that meet the needs of a specific segment. Banks for example operate in many niche markets….
Did it ever occur to you that landscape design marketing was something that was essential to your business as are a good aesthetic sense and a knowledge of horticulture? Chances are, if you are someone who puts a lot of time and love into their work, you’ve never really thought about why you need to…
As a partner in a small company I’m acutely aware that whether I have a USP (Unique Selling Point) or not, can make or break my business. And from time to time my USP will need to be adapted to ensure that it remains absolutely unique. For instance, as photographers it’s not enough to ‘specialise’…
Small architectural firms have slowly dwindled, being unable to cope with competition from established larger firms. This makes it essential for the existing small architectural firms to have a well-thought-out marketing plan and effective marketing strategies to become successful firms. Some firms have selected a certain niche to specialize in; others have formed alliances with…
The first, most fundamental rule of selling is that people don’t like to be sold. It’s a paradox: people buy things all the time. Trillions of dollars worth of products and services are bought and sold, in stores, through the mail, on the Internet. So how is it that people don’t like being sold when…
Marketing is an important part of running a successful painting business. No matter how good you are at doing professional paint work, it won’t help you if you don’t have a marketing strategy in place to promote and sell the services that you offer. In this article we look at how effective painting business marketing…
I just spent a relaxing week in Curacao, an island off the coast of Venezuela. We stayed at some quaint apartments overlooking a bay called the Spanish Waters. This place is really off the beaten path. Our day started with Costa Rican coffee on the patio only a few feet from the water. Big Sigh!…
Graphics design a good outsourcing business today. There are many professional graphics designer doing this business online. This business is very much profitable and demandable. The demand and opportunity of this business is increasing day by day. But, some newbie graphics designer cannot do well at the beginning for want of proper knowledge on internet…
Twitter is an awesome tool for any small business to use. It is free and has several practical uses for any entrepreneur or small business owner. In this article I will go over Twitter Marketing, using Twitter to monitor your brand, and using Twitter for customer service. 1) Twitter Marketing: Using Twitter for marketing purposes…