One of the fastest ways to become established as a regional expert is through the process of offering community workshops and seminars. I’ve spoken to hundreds of these groups through the years and have made some wonderful friends, as well as experienced some remarkable opportunities by volunteering time to add value to others. Yes, I…
How Will COVID-19 Impact Holiday Shopping? COVID-19 is a global crisis that has affected economies, supply chains and retailers around the world. Your customers’ purchasing decisions this fall/winter may look completely different from what they did last year. As marketers, we’ve had to pivot our strategies in the face of COVID-19. Those tried-and-true marketing tactics…
Are you willing to take your brand on the next level? Then you should read on how you can do that. The internet marketing is developed in a higher phase that brings you great benefits to your business. In the digital world, internet plays a very important role in marketing. The idea of using internet…
Affiliate marketing is a much sought after business by people because it is the easiest way to earn money online. There are some pitfalls though that very few people get through. You have to be able to choose a market and find a product that the certain market will want to buy. On top of…
If you want to be successful at marketing your tile business, you will need to turn to the internet as your marketing solution. Thanks to the fact that most people will search online before leaving their homes to make a purchase, you will find that your tile business can have a huge advantage over your…
mobile apps for small business owners is becoming more common as smaller businesses have found apps to be one of the main cornerstones for marketing and for branding their business. In the past, apps were only available to “large” companies due to the high costs involved in developing a custom app. App developers spent many…
Niche marketing is one of the most effective ways to make a lot of money off the web. It’s about taking a general market and stripping it down into targeted and focused segments or niches. One then develops solutions that meet the needs of a specific segment. Banks for example operate in many niche markets….
Did it ever occur to you that landscape design marketing was something that was essential to your business as are a good aesthetic sense and a knowledge of horticulture? Chances are, if you are someone who puts a lot of time and love into their work, you’ve never really thought about why you need to…
As a partner in a small company I’m acutely aware that whether I have a USP (Unique Selling Point) or not, can make or break my business. And from time to time my USP will need to be adapted to ensure that it remains absolutely unique. For instance, as photographers it’s not enough to ‘specialise’…
Small architectural firms have slowly dwindled, being unable to cope with competition from established larger firms. This makes it essential for the existing small architectural firms to have a well-thought-out marketing plan and effective marketing strategies to become successful firms. Some firms have selected a certain niche to specialize in; others have formed alliances with…