In this day and age as we witness the rapid advancing of technology in unison with the increasing unemployment rate, many American citizens are turning to small business grants sponsored by the US government as a means of establishing home based online businesses. This practice is becoming more and more popular each and every day…
We have all seen the news stories involving something happening at a local small business. Every news bulletin needs a “fluffy animal” story at the end and they all look hard to find one. Most small businesses can create an event that will capture the attention of news outlets to some degree. And let me…
The Small Business Administration reports that women owning businesses in the United States are continuing to rise and today these businesses employ over 27 million people and contribute over three and a half trillion dollars to the economy. But the same agency also reports that women entrepreneurs still face great challenges in getting support from…
When you stay in a specific area to check out products/services on the internet, effortlessly, you wish to prefer local SERP’s shown in Google and other web search tools. Basically, local SEO is an arrangement of distinct standards and directions utilized by the digital marketing experts to improve websites for particular topographical areas. For example-…
If you’ve made it here, you must be looking for more about small business marketing. Well, you’ve come to the right place. Most business owners don’t know how to promote their business the right way. That’s why I wanted to write this for you today. Let me try and help you with your small business…
2 seconds after Halloween it seems that all the retail stores put up their Christmas decorations – trying to capture as much of the Holiday market as possible. Typical ways that retail stores use to capitalize on the holidays include extended hours and sales. This is all well and good. Today I want to give…
The word “Disaster” immediately brings to mind violence – of a hurricane or flood or earthquake. It’s only on second thought that the actual impact of a disaster – no matter what its cause – becomes clear. When disaster hits a small business with no emergency survival plan, the chances are it will mean total…
If you are the owner or manager of a new business, it is important to make potential customers aware of your products or services. There are various strategies and techniques you can use for marketing small business start-ups, it is essential to analyze various factors in full before drawing up a final plan. There are…
Ethics and morality used to be used interchangeable in business. I do not believe this can or should be the current practice. Many businesses, including the DSA – Direct Sales Association have defined a Code of Ethics. Those business ethics basically say be forthcoming and not deceptive, don’t use false claims, etc.; pretty cut and…
IPT Ltd recently released some survey results that proved very interesting reading. They asked the public what they considered to be the most effective marketing medium. There were no surprises to see that TV came first with 37%, but a surprising second was email, which came in at 32%! Which approach do you think will…